Marketing Operations Manager

Foley•Boston, MA

About The Position

Foley is seeking a technical, data-driven Marketing Operations Manager to own HubSpot and serve as an operational partner to the Director of Growth Operations. This hands-on individual contributor role is responsible for how marketing data moves through systems, how campaigns are built and measured, and how reporting remains accurate and trusted. The role emphasizes practical use of LLMs and AI agents to automate repetitive work, accelerate analysis, and increase operational capacity. The manager administers and maintains HubSpot, including automation, data hygiene, campaign operations, reporting, deliverability, integrations, and sales support. They partner across Growth Operations, RevOps, Sales, IT, and vendors to maintain reliable marketing systems, diagnose issues, and document solutions. They also operate and improve production marketing agents, using their performance and reliability to guide increased autonomy. Foley describes itself as a modern SaaS company serving safety-sensitive industries including transportation, construction, distribution, and utilities. Its platform helps businesses operate faster, smarter, and safer. The company identifies Teammateship, Grit, and Innovation as its core values.

Requirements

4–6+ years of experience in marketing operations.
At least 3 years as a hands-on HubSpot administrator.
Deep knowledge of HubSpot Marketing Hub, including workflows, lead scoring, lifecycle management, segmentation, and reporting.
Working knowledge of Salesforce, including objects, campaigns, reports, and how marketing data flows into the CRM.
Familiarity with 6sense or other intent and ABM platforms.
Demonstrated practical use of LLMs such as Claude or ChatGPT, and experience building agents or AI-assisted workflows to improve personal output; candidates should be prepared to show examples.
Strong analytical skills and comfort working with spreadsheets, dashboards, and messy data.
Technical mindset and comfort with APIs, integrations, and troubleshooting across systems.
Hands-on experience with email deliverability, including sending domains, authentication, and SendGrid or a similar tool, as well as SMS tools.
Strong organization and a habit of documenting work.
Clear communication skills, including the ability to explain technical concepts to non-technical stakeholders.

Nice To Haves

Experience with Marketo, especially migrating between or running multiple marketing automation platforms alongside one another.
HubSpot Marketing Hub or Operations Hub certifications, or Salesforce Administrator certification.
Experience with ON24 or other webinar platforms, enrichment tools such as ZoomInfo, or BI tools.
SQL, Python, or scripting skills.
B2B SaaS experience, ideally in a regulated or compliance-focused industry.

Responsibilities

Serve as the primary HubSpot administrator, owning configuration, user management, properties, lifecycle stages, lead scoring, workflows, lists, and forms.
Build and maintain scalable automation for nurture programs, lead management, and campaign execution.
Maintain HubSpot data hygiene through deduplication, field governance, naming conventions, and documentation.
Evaluate and roll out HubSpot features, keeping the platform clean, documented, and ready to scale.
Operate the HubSpot website CMS, including programs, forms, and list cleanup.
Partner with the Director of Growth Operations and campaign owners to build, QA, and launch emails, landing pages, forms, workflows, and webinar integrations.
Set up campaign tracking, UTM standards, and attribution so programs can be measured from launch.
Troubleshoot campaign and integration issues and document fixes.
Own email and SMS orchestration across HubSpot and SendGrid, including sending domains, domain health, and spam-flag monitoring.
Diagnose deliverability issues and coordinate fixes with IT and vendors.
Support marketing and campaign reporting, including funnel metrics, channel performance, and pipeline contribution.
Build and maintain HubSpot and Salesforce dashboards that provide stakeholders with reliable self-service visibility.
Investigate and resolve data discrepancies across systems at their source.
Trace activity across HubSpot, Salesforce, calls, and contract records to answer questions about customer communications and take ownership of the answer.
Translate data into clear takeaways and recommendations for marketing leadership.
Maintain the HubSpot–Salesforce sync, including field mapping, sync rules, and lead/contact handoff to Sales.
Work with RevOps on lead routing, lifecycle definitions, and funnel integrity across the GTM stack.
Support integrations with 6sense, Zoom and other webinar platforms, and enrichment providers.
Triage, resolve, and document BDR and AE system issues as the first line of support.
Own lead routing rules and SLAs with RevOps, as well as persona coverage on target accounts.
Operate marketing ops agents in production by monitoring runs, QAing output, fixing failures, and increasing autonomy as their records allow.
Use LLMs and agent-building tools to automate workflows, speed up QA and analysis, and draft documentation.
Identify repetitive marketing operations processes and build AI-assisted solutions to replace them.
Share effective practices so the broader team can adopt them.
Within the first 90 days, audit and document HubSpot, resolve the highest-impact data and automation issues, and independently run day-to-day marketing operations.
Within the first six months, establish repeatable, QA'd campaign launches, trusted reporting, and at least one time-saving AI-assisted workflow.
Within the first year, establish HubSpot as a scalable, well-governed system, enable leadership decisions with owned reporting, and ensure ops agents have an owner, monitoring, and clean run records.