Marketing Operations Manager

Enhesa•Arlington, VA

About The Position

The Marketing Operations Manager builds, runs, and continuously improves the technology, processes, and data that power Enhesa’s marketing engine. Within Revenue Operations, the role owns the marketing technology stack, lead processing and management, and campaign reporting, helping Marketing, Sales, and Customer Success work from a single, trusted view of the funnel. The manager turns marketing data into insights that support pipeline growth and partners with Sales and Marketing leadership to scale programs across global regions. The role includes managing marketing technology and AI-supported applications, lead lifecycle and funnel operations, campaign execution, data quality and privacy compliance, reporting and attribution, and cross-functional process improvement. The manager also works with Finance on marketing technology purchase orders, invoices, vendors, and vendor selection and relationship management.

Requirements

At least 5 years of experience in marketing operations, demand generation operations, or revenue operations, preferably in a B2B technology or SaaS environment.
Hands-on expertise with marketing automation platforms such as HubSpot, Marketo, or Pardot, and strong working knowledge of MS Dynamics.
Hands-on AI and process automation skills using Claude or other AI development tools.
Experience with marketing technology and data tools such as ZoomInfo, LinkedIn, and Gong, or similar tools.
Solid understanding of lead management, lead scoring, and attribution models within a B2B funnel.
Strong analytical skills and ability to translate data into actionable insights.
Working knowledge of data privacy regulations such as GDPR, PECR, and CAN-SPAM, and consent management.
Demonstrated project management proficiency, including prioritizing tasks, managing timelines, and driving initiatives forward.
Excellent communication and collaboration skills, including ability to explain technical concepts to non-technical stakeholders.
Detail-oriented, process-driven mindset and interest in building scalable systems.
High levels of professionalism, interpersonal skills, and personal drive.
Ability to work collaboratively on a team and share information and best practices.
Fluency in English.
Proficiency in Microsoft Office Suite 365.

Nice To Haves

Experience with analysis tools such as AI applications, Power BI, or Tableau.
Other languages.

Responsibilities

Administer and optimize the marketing automation platform and its integration with MS Dynamics.
Evaluate, implement, and manage marketing technology tools, including data, webinar, event, and intent platforms.
Maintain system documentation, governance standards, and user access, and train Marketing team members on tools and best practices.
Create and maintain internal AI applications and platforms that support self-service across Marketing and Sales.
Design and maintain lead lifecycle stages, lead scoring, routing, and service-level agreement processes in partnership with Sales and Sales Development.
Ensure effective handoff of MQLs and SQLs between Marketing and Sales and monitor conversion across funnel stages.
Define and uphold consistent funnel definitions across the commercial organization in coordination with Marketing leadership.
Build, launch, and quality-assure email, nurture, webinar, and event campaigns across global regions.
Manage lists, segmentation, and audience selection for targeted and account-based marketing programs.
Maintain marketing database health through data hygiene, deduplication, enrichment, and normalization.
Ensure marketing activities comply with applicable privacy regulations, including consent and preference management.
Develop dashboards and reports tracking pipeline contribution, campaign ROI, channel performance, and funnel velocity.
Implement and maintain a multi-touch attribution model to inform budget allocation and channel strategy.
Translate data into actionable insights and recommendations for Marketing and Commercial leadership.
Identify opportunities to automate and streamline marketing processes to improve efficiency and scalability.
Partner with Sales Operations, Sales Enablement, Customer Success, and Finance on shared revenue processes, planning, and budget tracking.
Coordinate with Finance on marketing technology purchase orders, invoices, vendors, vendor selection, and vendor relationships.