Manager - Marketing Operations
About The Position
Dollamur is hiring a Marketing Operations Manager to own HubSpot as its marketing and sales engine, turn data into actionable insights for leadership, and move cross-functional projects from idea to execution. The role oversees HubSpot administration and improvement, CRM governance, automation, integrations, reporting, and user support. It partners with Sales, Marketing, and Customer Service to improve lead management, customer lifecycle processes, and operations from lead through post-sale care. The manager identifies automation and AI opportunities, builds dashboards and KPIs, analyzes marketing and sales performance, and leads CRM and strategic projects. The role also develops sales enablement resources and CRM assets, supports customer engagement programs, presents updates and recommendations to leadership, and stays current on marketing technology and industry practices. Relocation assistance is not offered. The work takes place in both an office and a manufacturing environment. It involves regular sitting, standing, kneeling, crouching, walking, and typing, with occasional movement of objects weighing up to 50 lbs. The employee must remain focused and aware of audible and visual cues to work safely.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Information Systems, or a related field, or equivalent experience.
- At least 5 years of experience in marketing operations, CRM administration, marketing technology, project management, or a related area.
- Hands-on experience implementing and administering HubSpot is ideal; hands-on experience and mastery of a comparable CRM platform is also relevant.
- Experience with marketing automation, reporting, dashboards, and business analytics.
- Experience leading cross-functional projects and managing competing priorities.
- Experience working with Marketing, Sales, and Customer Service teams to improve processes.
- Strong knowledge of CRM platforms, marketing automation, and marketing technology.
- Excellent project management, organizational, and time-management skills.
- Strong analytical, problem-solving, and critical-thinking abilities, including the ability to turn data into actionable recommendations.
- Strong written, verbal, and interpersonal communication skills.
- Attention to detail and commitment to data accuracy.
- Ability to manage multiple priorities in a fast-paced environment and work independently while collaborating across departments.
- Proficiency with Microsoft Office and other common business software.
- Ability to work safely with awareness of audible and visual cues in office and manufacturing environments; occasional movement of objects up to 50 lbs.
Responsibilities
- Own day-to-day HubSpot administration, training support, and continuous improvement.
- Establish and maintain CRM governance, including data integrity, SOPs, user documentation, and best practices.
- Manage CRM configuration, automation, workflows, reporting, and integrations, and support platform users.
- Work with Sales, Marketing, and Customer Service to improve lead management, customer lifecycle processes, and operations from lead through post-sale care.
- Identify automation and AI opportunities to reduce manual work and improve productivity and customer experience.
- Build and maintain dashboards, reports, and KPIs for marketing, sales, and customer data.
- Analyze lead generation, conversion, pipeline, sales cycle, segmentation, attribution, and customer lifetime value; identify trends and recommend actions.
- Lead cross-functional CRM projects, including planning, stakeholder and vendor coordination, timeline and resource management, and risk management.
- Build and maintain project plans and proactively address risks and roadblocks.
- Collaborate with leadership on strategic initiatives, including product launches, partnerships, technology rollouts, customer experience improvements, and process enhancements.
- Create sales enablement resources, communication templates, and CRM assets.
- Support customer engagement through segmentation, lifecycle marketing, surveys, and feedback programs.
- Present project updates, results, and recommendations to leadership.
- Monitor marketing technology, CRM capabilities, and industry best practices, and recommend worthwhile improvements.
- Perform other tasks and duties as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
