Marketing Operations Manager

APA•Washington, DC

7h•Remote

About The Position

The Marketing Operations Manager supports APA Publishing’s marketing engine by managing tactical marketing initiatives across digital channels, including email, landing pages, social media, and audience segmentation. The role administers the team’s work management platform and optimizes the use of tools in the marketing technology stack. It also works across departments and with external vendors to support efficient, compliant, and effective marketing operations. APA operates on a 37.5-hour work week with one-hour lunch breaks each day. Remote work may be available subject to approval under APA’s Flexible Work Policy; employees may not work remotely from certain listed states and territories. APA has about 500 employees and represents 146,000 psychologists, students, and affiliates.

Requirements

Bachelor's degree in marketing, communications, or a related field.
At least 5 years of digital marketing experience.
Strong project management skills and ability to manage multiple projects across different stakeholders.
Strong communication and collaboration skills to work effectively with internal stakeholders and vendors.
Advanced proficiency with the Microsoft Office Suite.
Experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud and Salesforce Sales Cloud.
Experience with social media management platforms, such as Sprout Social and Hootsuite.
Experience administering a work management platform, such as Wrike or Asana.
Familiarity with ESP capabilities and rendering/testing tools, such as Litmus.
Demonstrated ability to craft effective prompts in AI tools, such as Claude, Gemini, or Copilot.

Nice To Haves

Experience in a nonprofit association, academic, or scholarly publishing marketing environment.

Responsibilities

Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting.
Manage audience segmentation and list hygiene to support targeted campaigns across APA Publishing audiences.
Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws, including CAN-SPAM, GDPR, and CASL.
Execute email campaigns, prioritize the email calendar, support content personalization, and ensure audience alignment.
Identify opportunities to optimize and streamline usage of tools within the marketing technology stack.
Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations.
Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations.
Maintain documentation of work management processes, best practices, and platform usage training to ensure project consistency.
Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting.
Collaborate effectively across functional areas and departments.
Perform other duties as assigned.