Marketing Operations Manager

Really Great Reading

3d • Remote

About The Position

At Really Great Reading, we are building a bright, diverse, and passionate team dedicated to improving literacy scores nationwide. We design innovative products, training, and materials that transform how educators teach and how students learn. We empower our team with the tools, support, and professional growth opportunities they need to thrive in a collaborative, forward-thinking environment.

The Marketing Operations Manager is the technical and operational partner responsible for the systems, processes, and execution that keep RGR’s marketing programs running effectively. This role owns HubSpot administration, email health, and technical campaign execution across product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement. Working closely with Product Marketing, Growth, Content, and Sales, you’ll translate campaign requirements into reliable builds, automation, and reporting. The ideal candidate can move comfortably between marketing strategy and technical execution: equally capable of translating campaign goals into effective HubSpot builds, troubleshooting systems and data when something isn’t working, and collaborating with cross-functional partners to keep campaigns moving and measurable.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience
• 3–5 years of experience in marketing operations, HubSpot administration, or lifecycle marketing
• Hands-on HubSpot experience with workflows, lists, properties, forms, and email
• Working knowledge of email deliverability and authentication
• Experience building automated nurture or lifecycle programs
• Reporting and attribution literacy, including building dashboards and troubleshooting data issues
• Strong QA habits and the ability to manage several campaign builds at once
• Clear communication skills and the ability to work effectively with non-technical partners

Nice To Haves

• HubSpot certifications, such as Marketing Hub or Operations Hub
• Experience with consent management and email and privacy regulations
• Experience with integration or automation tools such as Zapier or Make, or with AI-assisted workflows
• Basic HTML and CSS for email and landing page troubleshooting
• K–12 education, EdTech, or B2B experience with long sales cycles

Responsibilities

• HubSpot administration. Own HubSpot configuration, properties, lists, user permissions, data hygiene, and marketing integrations.
• Email health and deliverability. Monitor sender reputation, email authentication (SPF, DKIM, DMARC), and list hygiene, and resolve deliverability issues before they affect campaigns.
• Consent and compliance. Maintain subscription types, consent workflows, and opt-out handling in line with applicable email and privacy regulations.
• Lifecycle and sequence builds. Build nurture, lifecycle, customer communication, and sales sequence templates in HubSpot from briefs provided by Product Marketing and campaign owners.
• Technical campaign execution. Build emails, forms, workflows, and landing page components, and run QA so campaigns launch on schedule.
• Reporting implementation. Build dashboards and reports to Growth requirements, and keep campaign and attribution data clean and consistent.
• Build intake and process. Maintain campaign build templates, intake, and QA checklists, so requests arrive complete and ship predictably.
• Automation and efficiency. Implement automation and AI-assisted workflows that reduce manual campaign, operational, and reporting work.

Benefits

• Competitive 401(k) with company matching
• Comprehensive Medical, Dental, and Vision insurance
• Paid Time Off to support rest, renewal, and life outside of work
• Employee Discount Program and partner savings
• Ongoing professional development and learning investment
• Wellness initiatives designed to support physical, mental, and emotional well-being
• Evolving benefits shaped by team member voice and values

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level