Marketing Operations Manager

Lasting Change Inc•Fort Wayne, IN

About The Position

The Marketing Operations Manager owns the day-to-day operation of the organization’s outreach and marketing system. The role executes campaigns, maintains CRM infrastructure and routine website content, develops messaging and marketing materials, and equips staff to engage referral and placement partners consistently. It translates defined targeting and strategic direction into coordinated, repeatable execution across Business Divisions. The position supports the organization’s goal of increasing referral and placement volume by 15% year over year through consistent outreach, improved activity visibility, reduced manual overhead, and ongoing optimization of the marketing system. It works closely with the Data Team and external vendors on advanced targeting, analytics, and technical support while owning routine campaign execution, system operation, and performance refinement. The role may occasionally require travel to subsidiary sites and training opportunities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent experience.
Three or more years of related experience in marketing operations, campaign execution, CRM administration, or a comparable role.
Experience executing marketing campaigns, including content development and hands-on delivery.
Experience working with a CRM or marketing automation platform, including campaigns, workflows, and reporting.
Ability to create marketing content, including copy and campaign materials.
Experience maintaining or updating website content as part of marketing, communications, or campaign execution responsibilities.
Experience partnering with cross-functional teams, including technical or data-focused teams.
Experience interpreting campaign performance and translating insights into action.
Ability to manage multiple priorities across Business Divisions and stakeholders.
Ability to communicate clearly verbally and in writing, analyze information, make sound logical decisions, and understand and apply procedures, policies, and systems.
Ability to use fingers and hands for frequent computer and system interaction, speak and hear for communication, and sit for extended periods and perform repetitive tasks.

Nice To Haves

Experience with marketing automation platforms and workflow or process training.
Experience working with or supporting nonprofits, ministries, or mission-driven organizations.
Experience coordinating website content management or updates in connection with CRM systems, campaigns, or marketing automation tools.
Experience working alongside data teams on segmentation, reporting, or analytics.
Exposure to referral-based, relationship-driven business models.
Graduate-level education (MBA or related field), or progress toward such a degree.

Responsibilities

Configure, maintain, and optimize the CRM and marketing automation platform.
Execute and monitor CRM campaigns, outreach workflows, and communications.
Ensure outreach activity is captured, tracked, and visible for reporting and accountability.
Maintain standardized templates, workflows, and campaign structures, and train users in CRM use and campaign execution best practices.
Develop and execute outreach campaigns aligned with Business Division priorities and targeting inputs.
Create and maintain on-brand messaging, copy, and campaign materials, ensuring consistency across divisions and campaigns.
Maintain routine website content, including service information, program positioning, campaign content, outcomes, and other public-facing materials; monitor for outdated or inconsistent information and revise as needed.
Coordinate with outside vendors for advanced design, copy, production, CRM implementation, analytics, or specialized execution as required.
Provide field staff with practical outreach tools, templates, messaging, and marketing toolkits that support consistent engagement without adding administrative burden.
Support training and adoption of marketing practices and workflows across Business Divisions, and standardize processes and materials across regions.
Partner with leadership to ensure marketing tools align with staff capacity and operational realities.
Track and evaluate campaign performance, including outreach activity, engagement, and referral outcomes; identify effective messaging, audiences, and approaches.
Use CRM and campaign data to optimize outreach strategies, partnering with the Data Team on targeting inputs and reporting.
Provide actionable insights to Business Division leaders to support decision-making and campaign refinement.
Serve as liaison among Business Divisions, the Data Team, and external vendors on marketing initiatives.
Collaborate on targeting, segmentation, and reporting needs without owning underlying data models.
Support the development and documentation of repeatable marketing processes and playbooks.
Contribute to scaling the marketing system beyond the initial Business Division, potentially supporting Lasting Change Initiatives and future development as a third-party service offering.