Marketing Operations Manager

Avolve Software Group • ,

2d • Remote

About The Position

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, processes, data, technologies, and operational framework that power its marketing engine. Reporting to the Director of Marketing, this role leads the strategic administration and continuous optimization of HubSpot, marketing automation, campaign operations, lead lifecycle architecture, attribution reporting, segmentation, data governance, and marketing project management. The role also evaluates, implements, and operationalizes AI-enabled tools and workflows.

Working across Marketing, Sales, Revenue Operations, Customer Success, and Business Development, the Marketing Operations Manager provides the operational infrastructure for demand generation, customer and partner marketing, webinars, events, product launches, nurture programs, and go-to-market initiatives. The position ensures programs are executed efficiently, measured accurately, and scaled effectively. The ideal candidate is analytical, process-oriented, technically proficient, and service-minded, and helps stakeholders adopt consistent processes and best practices through education, training, and support.

This is a fully remote position that can be performed from the listed states: AL, AZ, CA, CO, FL, GA, IN, MA, MI, MN, MT, NC, NV, NY, OH, OK, PA, TN, TX, UT, VA, WA, and WI. Additional locations may be considered.

Requirements

• Bachelor’s degree in marketing, business, communications, information systems, or a related field, or equivalent professional experience.
• 4–6 years of experience in marketing operations, marketing automation, revenue operations, or a related discipline.
• Hands-on experience administering HubSpot, including workflows, lifecycle management, lead scoring, reporting, segmentation, marketing automation, and attribution.
• Strong understanding of lead management, funnel architecture, database governance, data quality, compliance, and marketing performance measurement.
• Experience building dashboards, reporting frameworks, and actionable insights for marketing leadership and executive stakeholders.
• Experience managing marketing technology platforms, integrations, vendors, operational workflows, and project management systems such as Asana.
• Demonstrated ability to use AI tools responsibly for research, analysis, workflow automation, content development, and productivity while applying appropriate governance and quality control.
• Strong analytical, organizational, communication, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced remote environment.
• Experience supporting demand generation, webinars, events, product launches, partner marketing, customer marketing, and go-to-market initiatives.

Nice To Haves

• Experience with GovTech, public-sector software, GIS, permitting, plan review, or complex B2B SaaS environments.
• HubSpot certification, or willingness to complete it within an established period following hire.

Responsibilities

• Serve as the primary owner and administrator of HubSpot.
• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
• Own and optimize lead routing, qualification, and handoff processes so marketing-generated leads are accurately delivered, consistently tracked, and actionable for ADR, BDR, and Sales teams.
• Maintain marketing technology systems and ensure integrations function properly.
• Develop governance standards, naming conventions, documentation, and operational best practices.
• Identify ways to automate manual processes and improve marketing efficiency, including using AI-enabled automation to reduce manual effort and improve campaign execution.
• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.
• Review and deploy campaign assets, including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
• Support webinars, events, customer expansion, advocacy, product launches, and partner marketing initiatives through operational execution.
• Ensure campaigns are tagged, tracked, measured, documented, and deployed using established quality assurance standards and repeatable processes.
• Own database health, governance, and ongoing hygiene initiatives.
• Audit records to identify duplicates, incomplete data, inconsistencies, and compliance risks, and work cross-functionally to maintain data quality standards.
• Develop audience segmentation strategies to improve targeting, personalization, and campaign performance.
• Support privacy regulations, consent management, subscription preferences, and communication compliance requirements.
• Build and maintain HubSpot dashboards for campaign, funnel, pipeline, customer, partner, and engagement reporting.
• Deliver regular reporting and insights for marketing leadership and executive stakeholders.
• Analyze campaign, nurture, lifecycle, and funnel performance to identify optimization opportunities.
• Develop recommendations to improve efficiency, effectiveness, and marketing contribution to revenue.
• Serve as administrator and power user for Asana and other marketing productivity platforms.
• Manage marketing workflows, project templates, intake processes, campaign calendars, resource planning, and operational roadmaps.
• Improve project visibility, prioritization, cross-functional coordination, and execution consistency.
• Document standard operating procedures, governance standards, workflows, and best practices while driving continuous process improvement and scalability.
• Evaluate, implement, optimize, and govern marketing technology platforms, integrations, vendors, and data flows that support organizational goals.
• Manage vendor relationships, platform adoption, budgeting support, renewals, and technology planning activities.
• Evaluate AI-enabled MarTech tools and establish governance, integration, adoption, and appropriate-use standards.
• Train and support Sales, ADRs, and BDRs on HubSpot, lead management processes, routing workflows, reporting tools, and best practices; partner with Revenue Operations and sales leadership to improve adoption, lead quality, follow-up, and conversion.

Benefits

• Group medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k)
• Unlimited vacation
• Paid sick leave
• Paid holidays
• Competitive salary and comprehensive benefits package designed to support well-being, growth, and work-life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level