Marketing Operations Manager

Bertelsmann-Jobs•Morrisville, NC

1d•Hybrid

About The Position

The Marketing Operations Manager is an individual contributor responsible for executing and optimizing marketing operations processes within established frameworks. The role focuses on campaign operations, lead management, marketing automation, reporting, and data governance. It partners with Marketing, Revenue Operations, Sales, and Customer Success teams to improve operational efficiency, apply approved AI-enabled tools and automation to streamline workflows, and provide actionable insights that support business growth. Reporting to the Manager, Marketing Operations, this role delivers operational excellence and consistent, scalable marketing execution. The position is based in a flexible hybrid environment. Employees must live in North Carolina within commuting distance of the Morrisville headquarters (approximately a one-hour commute) and are expected to work at the headquarters approximately 30 days per quarter (the posting states “30/40 days/quarter”).

Requirements

Bachelor’s degree.
At least 5 years of experience in marketing operations, demand generation operations, revenue operations, or a related marketing function.
Working knowledge of Salesforce, Pardot, Marketo, HubSpot, or comparable enterprise marketing automation platforms.
Working knowledge of Power BI, Tableau, or a comparable business intelligence platform.
Familiarity with B2B SaaS marketing operations, including lead lifecycle stages, funnel terminology, and sales handoff practices.
Familiarity with data privacy and consent requirements applicable to marketing communications and contact data.

Nice To Haves

Experience supporting a healthcare, education, or other regulated B2B SaaS marketing organization.
Familiarity with multi-touch attribution models and analytics tooling.
Working knowledge of SQL or comparable query methods.
Relevant platform certifications, such as Salesforce Administrator, Marketo Certified Expert, or Pardot Specialist.

Responsibilities

Manage and optimize lead processing, scoring, routing, and lifecycle workflows to support accurate data, timely follow-up, and effective handoff to Sales.
Partner with Marketing and Revenue Operations stakeholders to improve day-to-day processes, funnel efficiency, and conversion performance.
Diagnose and resolve routine lead-flow, routing, and data-quality issues, escalating complex or recurring issues that require architectural or system-level resolution.
Build, execute, and optimize marketing automation programs for demand generation, customer marketing, lead nurturing, and campaign execution.
Apply established automation patterns, templates, and standards to reduce manual effort and improve campaign consistency.
Recommend refinements to existing workflows and standards based on hands-on execution experience.
Use approved AI-enabled tools and prompt libraries to improve reporting, campaign production, audience management, documentation, and quality assurance.
Work within established AI governance practices and identify potential AI use cases for improving productivity or process efficiency.
Develop, maintain, and analyze dashboards and reports measuring marketing performance, lead-management effectiveness, campaign outcomes, and operational KPIs.
Deliver actionable recommendations to support continuous improvement across marketing programs and operational processes.
Partner with Marketing, Sales, Revenue Operations, and Customer Success stakeholders to align operational processes, improve communication, and support business objectives.
Serve as a day-to-day resource for marketing operations best practices and process-improvement requests.
Follow and reinforce marketing operations standards, data-governance practices, naming conventions, and process documentation.
Share practices, tools, and working knowledge with Marketing peers and stakeholders to support consistent execution.
Contribute to standards documentation and participate in operational or architecture reviews led by senior team members.