Marketing Operations Manager

Rainforest

4d•Remote

About The Position

Rainforest is hiring a Marketing Operations Manager to join its Growth Marketing team and own the data, systems, and tooling that support its account-based marketing motion. The role focuses on using data, AI, and go-to-market technology to score, research, and prioritize a target market of approximately a couple thousand vertical software companies, helping ensure that target accounts are known, understood, and reached. This is an individual-contributor position suited to someone who enjoys building systems and can work from desired outcomes without needing a detailed specification. The role is remote, with a preference for candidates in the Eastern time zone. Travel is expected approximately four times a year for company on-sites and industry events.

Requirements

At least 3 years of hands-on experience in marketing operations, go-to-market operations, go-to-market engineering, or revenue operations at a B2B company.
Hands-on experience building in a CRM; HubSpot is preferred, and Salesforce experience is also applicable.
Experience with data orchestration and enrichment tools; Clay is preferred.
Experience with email sequencing tools; Apollo is preferred.
Experience building workflows with AI tools and enthusiasm for developing them further.
Fluency in B2B account-based marketing, including funnel stages, account tiering, buying committees, intent signals, and relevant metrics.
Systems-thinking ability to connect tools, data, and people into scalable processes.
Strong data fluency, including the ability to structure data and identify meaningful insights.
Outcome-oriented and proactive approach, including identifying and fixing problems independently.
Comfort working independently on a team with few standing meetings.

Nice To Haves

Experience in vertical software or fintech.

Responsibilities

Own account scoring, research, and tiering across a target market of approximately a couple thousand vertical software companies.
Build and maintain AI research agents that assess account fit, map buying committees, and estimate account value.
Ingest first- and third-party signals and turn them into an account-prioritization model for sales and marketing.
Measure target-account coverage and identify accounts that have not yet been reached.
Maintain HubSpot as a clean, trusted system of record, including deduplication and account ownership.
Own the go-to-market technology stack, including HubSpot, Clay, and Apollo.
Set up campaign tracking to measure marketing efforts and support continuous improvement.
Build reporting that leadership regularly uses and trusts.
Document systems and improve them with each iteration.