Marketing Operations Manager

Quickparts Acquisition Inc•Clinton Township, MI

6d•$95,000 - $105,000•Remote

About The Position

Quickparts is hiring a Marketing Operations Manager to build and manage the systems, processes, and analytics infrastructure supporting its global go-to-market strategy. The role owns the CRM platform, leads campaign operations, and drives data integrity and reporting across the global marketing funnel. It works closely with Marketing, Sales, and Customer Success and serves as the primary liaison among those teams. The manager will maintain and evolve HubSpot, align CRM workflows with the customer lifecycle, support adoption through training and documentation, and manage data hygiene and synchronization with NetSuite and related systems. The role also supports campaign planning and execution, including segmentation, lead routing, forms, workflows, A/B testing, attribution, and funnel optimization. The position develops campaign dashboards in HubSpot and Power BI, monitors funnel metrics, and provides performance insights to marketing, sales, and executive leadership. It also manages marketing and sales technology integrations, coordinates with external partners, leads cross-functional data and infrastructure projects, maintains SOPs, and supports selected sales enablement initiatives. The position is available remotely in the U.S. or as a hybrid role in Seattle, Washington, or Clinton Township, Michigan. It reports to the Director, Global Marketing and has global scope.

Requirements

At least 5 years of experience in CRM administration, marketing operations, or revenue operations.
Expertise in HubSpot CRM and Marketing Hub.
Experience with ERP integrations; NetSuite is preferred.
Familiarity with data visualization tools and campaign attribution models.
Strong knowledge of lead lifecycle management, scoring, and funnel reporting.
Demonstrated project management skills involving multiple stakeholders and timelines.
Excellent communication, documentation, and training skills.
Bachelor's degree in Marketing, Information Systems, Business Administration, or a related field.

Nice To Haves

Experience with additional marketing automation platforms such as Marketo or Pardot.
Exposure to paid media operations and analytics, including Google Ads or LinkedIn.
Familiarity with GDPR compliance and data governance.

Responsibilities

Maintain and evolve the global HubSpot CRM, ensuring structural integrity, data accuracy, and usability across teams.
Align CRM workflows with the customer lifecycle in partnership with Sales, Marketing, and Customer Success.
Lead CRM training and documentation to support adoption and consistency.
Manage CRM data hygiene, enrichment, and synchronization with NetSuite and related systems.
Oversee CRM governance and platform development to meet evolving go-to-market requirements.
Collaborate with demand generation and content teams on campaign planning, execution, and optimization.
Manage campaign operations, including segmentation, lead routing, forms, workflows, and A/B testing.
Identify opportunities to improve performance across the funnel, from initial engagement through sales qualification.
Define and enforce UTM strategy and naming conventions for attribution and reporting.
Refine lead scoring models and lifecycle stages to improve conversion and handoffs.
Develop and manage campaign performance dashboards in HubSpot and Power BI.
Own marketing attribution tracking and evolve multi-touch attribution models with analytics teams.
Monitor funnel metrics, identify drop-offs, and recommend improvements.
Provide insights and performance reports to marketing, sales, and executive leadership.
Manage integrations across the marketing and sales technology stack.
Serve as the point of contact for external integrators and technology partners.
Lead cross-functional infrastructure and data projects that enhance go-to-market performance.
Maintain SOPs and documentation to support scalability and consistency.
Support select sales enablement projects.