Sr Marketing Manager, Annual Planning

Target • Minneapolis, MN

4d • Hybrid

About The Position

The Senior Marketing Manager, Annual Planning, works within Target Guest Marketing Strategy to develop and activate a clear, compelling annual marketing strategy. The role translates enterprise ambitions into strategic choices, measurable marketing goals, and a coordinated enterprise plan intended to drive guest preference, behavior, business growth, loyalty, and master brand equity.

The position synthesizes cultural, industry, business, consumer, and performance context into a point of view on where marketing can have the greatest impact. It establishes success measures, guides investment decisions and strategic trade-offs, and creates the planning cadence, forums, and narratives needed to align teams and turn the strategy into connected plans. The role also sets expectations for strong, strategy-first planning while enabling teams to develop a connected year of initiatives.

This is a Hybrid/Flex for Your Day role based on Target’s needs. Work is performed both onsite at the assigned Target HQ location in Minnesota and virtually, depending on the role, team, and daily tasks. Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target. Core responsibilities may change due to business needs.

Requirements

• Four-year degree or equivalent experience.
• 8–10+ years of related experience developing enterprise marketing strategies and leading annual or strategic planning processes within a large, complex organization.
• Proven ability to synthesize consumer, cultural, industry, business, and performance insights into a strategic point of view that informs enterprise marketing priorities, measurable goals, and accountable plans.
• Strong business and financial acumen, including the ability to connect strategy to growth outcomes, size opportunities, establish meaningful success measures, and guide investment trade-offs with Finance and executive leadership.
• Ability to adapt communication to different stakeholders while maintaining a consistent strategic point of view, including Finance, Merchandising, Creative, and executive audiences.
• Ability to create structure in ambiguous situations by designing processes such as calendars, briefs, working sessions, and decision points.

Nice To Haves

• Marketing or Business emphasis in education.
• MBA.

Responsibilities

• Develop the overarching annual marketing strategy, translating enterprise ambitions into marketing’s role, strategic choices, measurable goals, and a coordinated enterprise plan.
• Synthesize cultural, industry, business, and consumer context into a distinctive point of view on where marketing can create the greatest impact.
• Translate the annual planning strategy into specific, measurable marketing outcomes and success measures that guide planning, accountability, progress evaluation, and optimization.
• Partner across the enterprise to shape, communicate, and activate the strategy; establish planning cadences, forums, and narratives that help teams create connected plans.
• Set expectations for strong plans and hold teams accountable to strategic choices and goals while enabling collaboration, idea pressure-testing, and connected initiatives.
• Use strategy and measurable goals to assess opportunities, recommend marketing investments, and make trade-offs transparent using criteria such as opportunity size, guest and business impact, distinctiveness, feasibility, and expected contribution to marketing outcomes.

Benefits

• Eligible team members and dependents may receive comprehensive health benefits, which may include medical, vision, dental, and life insurance.
• 401(k).
• Employee discount.
• Short-term disability.
• Long-term disability.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.
• Financial, education, and well-being benefits may also be available to eligible team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior