Sr Marketing Manager, Annual Planning

Target • Minneapolis, MN

5d • $95,000 - $171,000 • Hybrid

About The Position

Target Guest Marketing Strategy develops strategies and tactics that engage guests at every touchpoint, with the objective of driving guest preference and behavior, delivering an exceptional guest experience, and supporting business growth, loyalty, and master brand equity.

The Sr Marketing Manager, Annual Planning leads the development of an overarching annual marketing strategy that translates enterprise ambitions into strategic choices, measurable goals, and a coordinated enterprise plan. The role synthesizes cultural, industry, business, consumer, and performance context into a strategic point of view on where marketing can have the greatest impact. It defines outcomes and success measures, partners across the enterprise to build alignment and adoption, and establishes planning cadences, forums, and narratives that help teams create connected plans.

The position sets expectations for strong strategy-first planning and facilitates collaboration that pressure-tests ideas while allowing teams to develop a connected year of moments and initiatives. It also assesses opportunities, recommends marketing investments, and makes trade-offs transparent using criteria such as opportunity size, guest and business impact, distinctiveness, feasibility, and expected contribution to marketing outcomes. Duties may change based on business needs.

This role operates in a Hybrid/Flex for Your Day arrangement, working onsite at the assigned Target HQ Minnesota location and virtually as required by the role, team, and tasks. Work duties must be performed within the country of the primary work location unless otherwise prescribed by Target.

Requirements

• Four-year degree or equivalent experience.
• 8–10+ years of related experience developing enterprise marketing strategies and leading annual or strategic planning processes within a large, complex organization.
• Ability to synthesize consumer, cultural, industry, business, and performance insights into a strategic point of view that informs enterprise marketing priorities, measurable goals, and accountable plans.
• Strong business and financial acumen, including the ability to connect strategy to growth outcomes, size opportunities, establish meaningful success measures, and guide investment trade-offs with Finance and executive leadership.
• Ability to adapt communication to stakeholders, including Finance, Merchandising, Creative, and executive audiences, while maintaining a consistent strategic point of view.
• Ability to create structure in ambiguous situations, including designing calendars, briefs, working sessions, and decision points.

Nice To Haves

• Marketing or Business emphasis in degree or equivalent education.
• MBA.

Responsibilities

• Develop the overarching annual marketing strategy, translating enterprise ambitions into marketing's role, strategic choices, measurable goals, and a coordinated enterprise plan.
• Synthesize cultural, industry, business, and consumer context into a distinctive point of view on where marketing can create the greatest impact.
• Translate the annual planning strategy into specific, measurable marketing outcomes and define goals and success measures for accountability, progress evaluation, and optimization.
• Partner across the enterprise to shape, communicate, and activate the strategy; establish planning cadences, forums, and narratives that build understanding and support connected plans.
• Set expectations for strong strategy-first planning and hold teams accountable to strategic choices and goals.
• Create intentional collaboration that pressure-tests ideas while enabling teams to develop a connected year of moments and initiatives.
• Assess opportunities and recommend where marketing should invest, making trade-offs transparent using consistent criteria such as opportunity size, guest and business impact, distinctiveness, feasibility, and expected contribution to marketing outcomes.

Benefits

• Eligible team members and dependents may receive comprehensive health benefits and programs, which may include medical, vision, dental, and life insurance.
• 401(k).
• Employee discount.
• Short-term disability.
• Long-term disability.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.
• Other financial, education, and well-being benefits may be available.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior