Marketing Sr. Specialist, Media Planning

Zillow

5d•$89,200 - $150,100•Remote

About The Position

The Marketing Sr. Specialist, Media Planning will help shape and activate data-informed paid media strategies that advance brand awareness and measurable business outcomes. The role supports planning for Brand, Buyer, and Seller campaigns and offers opportunities to build expertise in cross-channel planning, performance optimization, and AI-enabled media activation. The position influences how consumers engage with Zillow’s products and services. The role is part of ZMedia, which develops and executes paid-channel marketing strategy across Video, Audio, Digital, Search, and Social to support brand and performance goals. The team works collaboratively with internal and external partners to deliver customer-focused, data-informed campaigns. This position is categorized as remote. Remote employees do not have a permanent corporate office and work from an identified physical location of their choice. U.S. employees may live in any of the 50 states, with limited exceptions.

Requirements

At least 5 years of experience creating and managing U.S. consumer-facing paid media campaigns.
Proficiency in planning and activating across media channels, including video, audio, out-of-home, display, and paid social.
Strong analytical and problem-solving skills, including the ability to synthesize data for performance optimization.
Comfort using AI-powered platforms and automation for planning, targeting, optimization, and measurement, and a growth mindset toward evolving media technology.
Excellent communication and collaboration skills, including the ability to build relationships remotely with cross-functional teams and partners.
Strong organization, project management, and attention-to-detail skills, with the ability to manage multiple projects simultaneously.
Ability to work in a fast-paced, results-oriented environment and adapt to changing business needs.
Bachelor’s degree.

Nice To Haves

Experience with advertising and analytics tools such as Google Analytics, Campaign Manager, Facebook Ad Manager, or iSpot.
Agency experience.

Responsibilities

Translate brand and business objectives into full-funnel media plans that balance communication goals, efficiency, and performance.
Use automation tools, platform algorithms, and AI-driven optimization strategies to maximize media effectiveness.
Manage day-to-day campaign activities and ensure projects are delivered on time, on budget, and on brief.
Oversee campaign budgets, flowcharts, and media authorizations.
Develop and coordinate process documents, workback schedules, and status reports.
Manage digital campaign implementation, including tagging, quality assurance, and process documentation.
Coordinate creative trafficking and documentation.
Monitor competitive activity, industry trends, privacy shifts, and emerging advertising technologies to evolve Zillow’s media strategy.
Build and maintain partnerships with internal teams, external agencies, and vendors.