Marketing Specialist, Media Buyer

Plymouth Rock Assurance • Woodbridge Township, NJ

3d • $70,000 - $90,000

About The Position

The Buyer, Media plans, negotiates, and buys broad-based media to build brand awareness and consideration. As part of Integrated Media, the role focuses on traditional and mass-reach channels, including video, audio, and out of home. The Buyer works closely with Brand Strategy and Data & Analytics to ensure upper- and mid-funnel investments are informed by audience insights and measured against business outcomes. The position is suited to a media professional with strong negotiation skills and an interest in building brands through effective reach.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 3+ years of experience in media planning or buying, including video, audio, and out of home or other broad-based media.
• Understanding of upper-funnel awareness strategy and how it works with mid-funnel and lower-funnel acquisition efforts.
• Familiarity with media planning and buying tools and syndicated research, such as Nielsen and Comscore, and proficiency in Excel.
• Demonstrated negotiation skills and the ability to manage vendor and agency relationships.
• Ability to interpret reach, frequency, and delivery data and translate it into recommendations.
• Strong written and verbal communication and a collaborative working style.

Nice To Haves

• Experience in insurance or other regulated financial services.

Responsibilities

• Plan, negotiate, and buy broad-based media, including video (linear, streaming, connected TV, and programmatic video), audio (radio, streaming, and podcast), and out of home.
• Partner with the Manager, Media and the Director, Integrated Marketing to develop media plans aligned with brand and awareness objectives, audiences, and budgets.
• Collaborate with Brand Strategy and Data & Analytics to inform buys with audience insights, reach and frequency analysis, and measurement of brand and business impact.
• Negotiate rates, placements, added value, and make-goods with networks, stations, publishers, and vendor partners.
• Evaluate markets, inventory, and audience delivery using syndicated research and planning tools to maximize reach and efficiency.
• Manage orders, flighting, and creative rotation; monitor delivery and optimize campaigns in-flight.
• Reconcile and analyze delivery against guarantees and goals, and report on performance, efficiency, and learnings.
• Track spend, pacing, and forecasts; flag variances and recommend adjustments.
• Work with Creative, Marketing Operations & Trafficking, Finance, and Compliance on creative, specifications, approvals, and billing.
• Stay current on media trends, emerging formats, and competitive activity, and bring new opportunities to the team.

Benefits

• Four weeks of accrued paid time off, eight paid national holidays per year, and two floating holidays.
• Low-cost health insurance options with coverage starting on Day 1, including medical, dental, and vision.
• Annual 401(k) employer contribution.
• Free onsite gym and health center at the Woodbridge location.
• Professional development resources, including LinkedIn Learning and licensure assistance.
• Health and wellness program and fitness reimbursements.
• Paid family leave options, including paid parental leave.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level