Media Investment Buyer

Tinuiti•New York, NY

1d•Remote

About The Position

The Media Investment Buyer helps ensure clients’ advertisements reach their core audiences through high-quality, brand-safe campaigns. The role applies media expertise, cost negotiation, and strategic thinking to client performance across channels, primarily TV, audio, and display. The Buyer serves as a liaison between media partners and agency client teams, develops strategies for varied brand needs, and keeps current with technological and industry developments to guide and educate peers and clients. The position researches, vets, and executes media plans for large agency clients, including hands-on campaign management and team delegation. It oversees campaign delivery, identifies opportunities for expansion and optimization, collaborates with internal and external partners, evaluates and negotiates media opportunities, and contributes to projects that improve the Media Investment department. The Buyer is also expected to bring subject-matter expertise in a focused area of the TV, audio, or programmatic landscape and share knowledge with colleagues.

Requirements

5–7 years of experience in a media agency or publisher environment, focused on media buying in linear TV, OTT, digital audio, and/or display advertising.
A proven record of using partner relationships and industry knowledge to negotiate and execute high-value media opportunities, with ongoing relationships with key media salespeople.
Hands-on experience using industry platforms, including DSPs and research tools.
Baseline knowledge of incrementality testing and in-channel and cross-channel measurement solutions and practices, such as MMM, ghost bidding, and conversion lift.
Strong organizational skills, attention to detail, and follow-through, with the ability to oversee processes and quality assurance for a team’s work.
Self-motivation, a passion for learning and asking questions, and the ability to thrive in a collaborative setting.
Working knowledge of strategic marketing and communication skills for promoting media opportunities internally and directly with clients.
Proficiency in Microsoft Excel and strong business writing and presentation skills.
Excellent time management, including the ability to manage multiple tasks against tight deadlines.
Ability to identify integrated media strategies aligned with client objectives and industry trends, and tailor recommendations to client needs.
Excellent understanding of the TV, audio, and display media marketplace, including relevant partners and tactics.
Strong communication and negotiation skills, including the ability to present complex information clearly and coach others.
Ability to review campaign data, make informed decisions, and oversee or execute work in a live buying environment with careful attention to detail.
Ability to collaborate with internal teams and external partners, share knowledge, support collective work, and move projects forward.
Ability to manage multiple projects, meet schedules, follow through, and tactfully hold colleagues accountable.

Nice To Haves

Knowledge of data and audience collaboration tools such as LiveRamp.
Knowledge of third-party ad servers such as Flashtalking.

Responsibilities

Research, vet, and execute media plans for large agency clients, ensuring efficient and accurate implementation through hands-on management and team delegation.
Identify opportunities for strategic expansion, optimization, and campaign growth, particularly for large and complex accounts.
Contribute subject-matter expertise in a focused area of the TV, audio, or programmatic landscape, and support team education and operational processes.
Oversee daily and overall campaign delivery across channels, ensuring strategies are implemented appropriately, errors are minimized, and goals are achieved.
Coordinate with network partners, vendors, and internal teams to support campaign execution, solve moderately complex problems, and develop solutions.
Keep current on TV, audio, and display trends through publisher meetings and independent research, and use insights to inform media recommendations.
Develop and maintain relationships with sales contacts at moderate-to-large networks, share partner information internally, advocate for agency needs, and maintain partner relationships.
Evaluate partner materials and negotiate media plans, costs, and terms for performance campaigns and upper-funnel or brand efforts.
Assess new offerings and the value and potential of media opportunities, using knowledge of the wider marketplace and partner relationships to negotiate competitive terms.
Own moderately complex projects with visible impact on the Media Investment department, improving the agency’s work with clients and media partners.

Benefits

Unlimited paid time off.
Fully remote work environment and flexibility to take time off as needed.
20 paid holidays.
Medical, dental, vision, life, and disability coverage.
Flexible spending accounts.
Retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma perks and wellness offerings.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving and equity.
Paid parental leave: birthing parents receive 16 weeks at 100% pay; partners receive 12 weeks after the birth or adoption of a child.
On-demand learning, mentorship, and leadership and management development programs and resources.