Media Buyer

Zulay Kitchen • Clearwater, FL

1d • Onsite

About The Position

Zulay Kitchen is seeking a Media Buyer to scale paid media for its e-commerce business across Amazon, DTC, TikTok Shop, and other marketplaces. The role focuses on hands-on campaign management and optimization, with performance metrics and creative insights guiding decisions about testing, scaling, optimizing, or stopping campaigns. The position is in-office in Clearwater, Florida.

Requirements

• At least 2 years of hands-on paid media or media buying experience.
• Strong experience with Meta Ads Manager.
• Proven experience managing meaningful advertising budgets.
• Strong understanding of ROAS, CAC, CPA, CTR, CPM, CVR, and attribution.
• Highly analytical and comfortable working with large amounts of data.
• Strong understanding of performance creative.
• Strong attention to detail.
• Strong communication and reporting skills.
• Comfortable testing, experimenting, and making decisions quickly.

Nice To Haves

• TikTok Ads experience is strongly preferred.
• Google Ads experience is a plus.
• E-commerce or DTC experience is strongly preferred.

Responsibilities

• Manage and optimize paid advertising campaigns across Meta.
• Monitor daily campaign performance, budgets, ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rates.
• Scale successful campaigns and identify and stop underperforming campaigns.
• Build, launch, test, and optimize campaigns and audiences.
• Conduct ongoing audience, creative, placement, and offer testing.
• Identify effective ads and messaging, and provide feedback on creative concepts, hooks, angles, and ad performance.
• Analyze campaign data and turn it into actionable decisions.
• Manage daily and monthly advertising budgets.
• Identify opportunities to improve efficiency and increase revenue.
• Track competitor advertising and market trends.
• Create regular performance reports and communicate key insights to leadership.
• Continuously test strategies, platforms, audiences, and creative approaches.
• Help develop and improve the company's paid media strategy as it scales.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed