Media Buyer

Zulay Kitchen•Clearwater, FL

1d•Onsite

About The Position

Zulay Kitchen is seeking a Media Buyer to scale paid media and drive revenue for its e-commerce brand, which sells across Amazon, DTC, TikTok Shop, and other marketplaces. This in-office role is based in Clearwater, Florida. The Media Buyer will manage and optimize Meta advertising campaigns, monitor performance and budgets, test audiences and creative, and make data-driven decisions about scaling, optimizing, or stopping ads. The role also contributes to the company’s overall paid media strategy as Zulay continues to grow.

Requirements

At least 2 years of hands-on paid media or media buying experience.
Strong experience with Meta Ads Manager.
Proven experience managing meaningful advertising budgets.
Strong understanding of ROAS, CAC, CPA, CTR, CPM, CVR, and attribution.
Highly analytical and comfortable working with large amounts of data.
Strong understanding of performance creative.
Comfortable testing, experimenting, and making decisions quickly.
Excellent attention to detail.
Strong communication and reporting skills.

Nice To Haves

TikTok Ads experience is strongly preferred.
Google Ads experience is a plus.
E-commerce or DTC experience is strongly preferred.

Responsibilities

Manage and optimize paid advertising campaigns across Meta.
Monitor daily performance and metrics, including budgets, ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rates.
Scale successful campaigns and identify and cut underperforming campaigns.
Build, launch, test, and optimize campaigns and audiences.
Conduct ongoing audience, creative, placement, and offer testing.
Identify effective ads and messaging and provide feedback on creative concepts, hooks, angles, and ad performance.
Analyze campaign data and translate it into actionable decisions.
Manage daily and monthly advertising budgets.
Identify opportunities to improve efficiency and increase revenue.
Track competitor advertising and market trends.
Create regular performance reports and communicate key insights to leadership.
Continuously test strategies, platforms, audiences, and creative approaches.
Help develop and improve the overall paid media strategy.