Search Media Buyer

Basis

1d•$68,637 - $86,600

About The Position

Basis is seeking a Search Media Buyer for its Search Investment practice within the Media Investment team. The role owns and executes search media investment, serving as the day-to-day buying lead and partnering closely with Integrated Client Solutions, Analytics, Ad Operations, and Sales. It combines executional rigor with strategic thinking, proactive communication, and accountability for campaign performance, quality, and process adherence. The Search Media Buyer works across self-serve platforms and Basis technology, commonly including Google, YouTube, Bing, Walmart, Amazon, and other platforms. The role supports clients through campaign execution and optimization, strategic recommendations, troubleshooting, and client-facing support and training as needed. Basis offers flexible work options across the U.S. and Canada, including remote, hybrid, or on-site work at its Chicago headquarters.

Requirements

At least 2 years of search buying experience.
Strong optimization, communication, and cross-functional collaboration skills.
Ability to manage multiple tasks in a fast-paced environment under tight deadlines.
Familiarity with first-party and third-party data and tagging/pixel placement.
Advanced Excel proficiency.
Strong critical and strategic thinking.
Precise attention to detail.
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
A collaborative approach to design and decision-making that prioritizes equity, access, and continuous learning.

Nice To Haves

Experience in an agency setting.
Google Ads certification.
Experience or exposure to DSP and social media buying.
Bachelor's degree.
AI enablement or automation experience.

Responsibilities

Execute and optimize search campaigns against defined performance goals.
Translate client objectives into clear buying and optimization strategies.
Partner cross-functionally to ensure campaign quality and adherence to processes.
Deliver insights, recommendations, and proactive client communication, demonstrating knowledge of paid search, current products and solutions, consumer behaviors, and best practices.
Leverage Basis tools and AI to improve efficiency and consistency.
Follow established processes and collaborate smoothly across teams.
Test strategies and tactics, adopt a growth mindset, and provide cross-functional teams with visibility into optimizations and results.
Identify and troubleshoot technical issues involving creative, tactics, URLs, pixels, ad management platforms, and other campaign settings; adopt process or workflow changes as needed to ensure accountability.
Continue learning and share knowledge to strengthen the team.
Adopt and help improve Basis features and best practices.
Provide client-facing and in-person support as needed to meet customer needs and support training.