Paid Search Media Buyer (eCommerce)
About The Position
crackerJCK is hiring a Paid Search Media Buyer to own paid search strategy and execution for eCommerce brands in fashion, jewelry, and apparel. Google is the primary channel, with campaigns spanning Search, Shopping, and Performance Max. The accounts feature high average order values and catalogs of varying sizes, and collectively spend $150K to $250K+ per month. The role involves developing campaign structure, running tests, managing budgets, maintaining product feeds and Merchant Center, and assessing performance in the context of margin, customer value, product pages, pricing, and seasonality. The buyer will work with account managers, who own client relationships, and join client calls to present search results and plans. The position reports directly to the founder and starts as a contract with a stated path to full-time.
Requirements
- Experience managing Google Ads with substantial spend and demonstrating results such as ROAS, CPA, revenue, or new-customer revenue.
- Experience scaling paid search for eCommerce.
- Experience with fashion, jewelry, apparel, or other high-AOV brands.
- In-depth knowledge of Shopping and Performance Max.
- Ability to troubleshoot product feeds and understand how feed changes affect performance.
- Ability to explain Performance Max spend allocation and determine when to use automation or take control.
- Ability to consider margin, average order value, and new versus returning customers, not just platform ROAS.
- Comfort using GA4 and Shopify, with an understanding that attribution is imperfect.
- Ability to identify when product-page or pricing issues are affecting performance.
- Ability to explain decisions clearly, challenge assumptions, and take ownership and initiative.
- Daily use of AI tools and ability to learn new tools quickly.
Nice To Haves
- Experience running paid search for a luxury or premium brand.
Responsibilities
- Own paid search strategy and execution for eCommerce clients, primarily using Google.
- Build and manage Search, Shopping, and Performance Max campaigns.
- Maintain product feeds and Merchant Center, including titles, attributes, custom labels, and disapprovals.
- Scale budgets across a portfolio spending $150K to $250K+ per month.
- Analyze search terms, manage brand versus non-brand campaigns, and protect brand spend.
- Set bidding strategies appropriate for lower conversion volume and high order values.
- Plan campaigns around launches, product drops, sales, and seasonal peaks.
- Diagnose performance across campaigns, product feeds, pricing, product pages, and seasonality.
- Join client calls and present search results and plans.
- Work closely with account managers, who own the client relationship.
Benefits
- Clear path from contract to full-time employment.
- Additional benefits are available to full-time employees.
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What This Job Offers
Education Level
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