Paid Media Buyer & Creative Strategist

crackerJCK

14h • Remote

About The Position

crackerJCK, a performance marketing agency serving eCommerce and DTC brands, is seeking a Paid Media Buyer & Creative Strategist to work on one US peptide health and wellness brand. The role will help build paid acquisition from the ground up, beginning with Meta and expanding into Google. It requires dedicated experience scaling peptide brands on Meta and Google, with a strong focus on maintaining compliance in a highly regulated advertising category. The position is an ongoing independent contractor role, remote, and reports to the Founder.

The role combines paid media buying and creative strategy. The successful candidate will launch, manage, and scale campaigns; structure accounts and tests to generate useful learning and spend efficiently; monitor performance and recommend next steps; and protect account health by following policy changes and managing disapprovals, reviews, and appeals. They will develop compliant ad concepts and hooks, use performance data to guide creative decisions, and share findings with the team. The company expects daily use of AI tools and availability during US business hours.

Requirements

• At least 2 years of paid media experience.
• Hands-on experience running paid ads for a peptide brand.
• Strong Meta Ads experience with DTC or eCommerce brands.
• Clear understanding of Meta's and Google's health and pharmaceutical advertising policies.
• Care about compliance as much as performance.
• Explain thinking clearly and in plain language.
• Comfortable working asynchronously and available during US business hours.

Nice To Haves

• Experience with other regulated health categories, such as telehealth, supplements, GLP-1, or TRT.
• Familiarity with LegitScript certification and how it affects ad approvals.
• Experience recovering or protecting ad accounts in a restricted category.
• Google Ads experience in healthcare.

Responsibilities

• Launch, manage, and scale Meta campaigns, then help expand into Google.
• Structure advertising accounts and tests to learn quickly and spend wisely.
• Track campaign performance and turn results into clear next steps.
• Monitor policy updates and maintain account health, including preventing disapprovals and handling reviews and appeals when needed.
• Develop ad concepts and angles that perform while complying with platform and FDA/FTC guidelines.
• Generate hook ideas and test them.
• Use performance data to decide which creative concepts to scale, change, or stop.
• Share learnings with the team so creative production remains focused on what works.
• Stay current on policy changes and use AI tools daily.

What This Job Offers

• Education Level: No Education Listed