Media Buyer / Creative Strategist

Sweat Pants Agency

1d

About The Position

Sweat Pants Agency is hiring a performance media buyer to drive growth across Meta ads for DTC and ecommerce brands. The role combines paid media execution with marketing strategy: building testing roadmaps, guiding creative strategy, communicating with clients, and scaling what works. The successful candidate will think critically, test and build effective frameworks, and use AI tools regularly while learning unfamiliar tools independently. The role involves managing significant client ad budgets and offers the opportunity to grow into senior strategy and take on more responsibility based on performance.

Requirements

• Hands-on experience scaling ecommerce brands.
• Experience managing Meta Ads with meaningful spend and demonstrable results, such as CPA, ROAS, or revenue.
• Ability to develop creative angles using insights from reviews, competitor ads, and comments.
• Experience writing UGC scripts or creative briefs.
• Ability to work with editors to create successful ad variations.
• Ability to challenge assumptions, adapt quickly, and explain decisions.
• Regular use of AI tools and willingness to teach yourself new ones.
• Ownership, urgency, speed, and follow-through.

Nice To Haves

• Experience building or operating a Shopify store or ecommerce brand.
• Video editing or design skills.

Responsibilities

• Own paid media strategy for DTC and ecommerce clients on Meta.
• Build creative testing roadmaps, develop angles, write briefs for editors, and analyze creative performance.
• Manage client ad budgets ranging from $30,000 per month to $1 million per month.
• Diagnose full-funnel performance issues, including whether problems stem from creative, the offer, or conversion.
• Communicate results, plans, and next steps clearly to clients.
• Work with UGC creators by sourcing talent, writing scripts, and directing content when needed.
• Use AI tools in day-to-day work and learn new tools independently.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed