Creative Strategist

Nourish • New York, NY

1d • Hybrid

About The Position

The Creative Strategist will own Nourish’s Creative Strategy function, setting its strategy and vision, developing the creative roadmap, collaborating with Production to execute it, and managing the learning loop that informs future strategy. The role owns the creative strategy roadmap across channels and audiences and supports expansion to new audiences. The strategist works closely with Creative Production, Media Buying, Product, and other teams to grow patient acquisition through paid channels. This is a full-time, hybrid role based out of Nourish’s Flatiron office in New York City, with at least three office days per week. Candidates should be local or open to relocating.

Requirements

• 2–4 years of experience in creative strategy and/or growth marketing.
• Experience managing to growth KPIs and working directly with creative production teams.
• Strong creative performance instincts and understanding of what makes an effective paid ad.
• Ability to develop diverse ad concepts based on a deep understanding of patient barriers and motivations.
• Strong cross-functional collaboration skills, especially with creative teams and media buying, and the ability to get strong output from Design and Copy partners.
• Fluency in performance data, including strong numerical judgment, pattern recognition across tests, and the ability to turn creative analysis into tactical and strategic decisions.
• Ability to thrive in a high-growth, high-stakes environment, deliver results, and remain closely involved in the work.

Responsibilities

• Own ideation, concepting, and briefing by combining research and inspiration with high-level strategy to develop ad concepts with diverse executions and turn them into strong briefs.
• Collaborate with the Production team, including Design, Copy, Video, and UGC, to produce high-quality, performant ads.
• Analyze creative performance, identify patterns in what is and is not working, and use those learnings to evolve the creative strategy and roadmap.
• Partner with Media Buying, Creative Production, Product, and other teams to grow paid channels and patient acquisition.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed