Creative Strategist

idfive•Baltimore, MD

21h

About The Position

The Creative Strategist shapes creative direction and strategy for projects and campaigns, combining creative thinking, strategic planning, and client collaboration. The role works closely with cross-functional teams—including design, marketing, and product development—to develop effective, innovative solutions aligned with business goals and client expectations. The Creative Strategist develops and evaluates creative campaigns, facilitates ideation, prepares proposals and creative briefs, and guides work from concept through completion. The position also includes writing audience-focused copy for formats such as blogs, social media, scripts, websites, and new business proposals, in partnership with copywriters and the creative director. idfive is an integrated marketing and communications social design agency focused on amplifying the good done by its clients. The company describes itself as minority- and woman-owned and -operated, and states a commitment to diversity and equality within its organization and in its client work.

Requirements

Bachelor's degree in Marketing, Advertising, Design, or a related field.
Proven experience as a Creative Strategist, Creative Director, or in a similar role at a creative or marketing agency.
Strong portfolio showcasing successful projects and creative solutions.
Excellent understanding of the creative process, marketing principles, and brand development.
Strategic and conceptual thinking with a keen eye for detail.
Exceptional communication, presentation, and collaboration skills.
Proficiency in creative software and tools.
Ability to manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

Develop and implement creative strategies that enhance the brand, engage target audiences, and achieve marketing objectives.
Research and analyze trends to identify opportunities for creative innovation.
Collaborate with internal teams and clients to define project objectives, set key performance metrics, and establish project approaches.
Facilitate brainstorming sessions and creative workshops to generate ideas and concepts.
Create and present detailed proposals and creative briefs to stakeholders.
Guide work throughout the creative process, from concept to completion, ensuring projects are on-brand, on-budget, and on-schedule.
Provide creative guidance and direction to team members and foster creativity and growth.
Evaluate the effectiveness of creative campaigns and projects and use insights to drive continuous improvement.
Write copy based on creative briefs developed internally or by external partners, tailoring it to identified audiences.
Partner with copywriters and the creative director to write copy for blogs, social media, scripts, websites, and new business proposals.