AI Creative Strategist

Impact Clients

3d • Remote

About The Position

Impact Clients is establishing a new organic growth channel focused on highly targeted social media pages within the supplement industry. Each page will have a distinct character, audience, voice, and content strategy. The primary objective is to create valuable content that organically captures attention, builds trust with specific demographics, and ultimately drives supplement sales through affiliate offers. As the AI Creative Strategist, you will be responsible for the content's conceptualization, including developing new characters and avatars, identifying resonant audience angles, writing hooks and scripts, analyzing content performance, and constructing a scalable creative system for numerous pages. This role extends beyond content creation, as insights gained will inform the curriculum of their education company, contributing to coach and student training and providing direct product feedback to the engineering team on AI creative tools. You will be instrumental in building this division from the ground up.

Requirements

• Experience in the direct-response Meta advertising world, preferably in supplements, health, wellness, or other performance-driven e-commerce categories.
• Experience producing paid creative at a high volume (hundreds or thousands of assets per month).
• Strong direct-response copywriting skills, with a focus on developing hooks, angles, and concepts.
• Experience developing messaging for diverse demographics.
• Understanding of how to adjust creative for different demographics (e.g., 40-50 year old men vs. 60-70 year old women).
• Ability to analyze performance data and translate insights into new creative ideas.
• Comfort with aggressive testing, quickly discarding losing concepts, and focusing on winners.
• High fluency with AI creative tools (e.g., Higgsfield, Google Flow Omni, Openart, CapCut).
• Ability to operate independently without constant direction or detailed SOPs.

Nice To Haves

• Experience working on an info-product, course, or coaching-based offer, particularly in the make-money-online or start-an-online-business space.

Responsibilities

• Creating AI avatars: determining demographics, character representation, and concept viability.
• Generating 10-20 new ideas, hooks, and angles daily for short-form reels (7-30 seconds).
• Writing and directing scripts for 30-60 second organic Reels for the AI video editing team.
• Overseeing content testing across 5-10+ Instagram and Facebook accounts, each with unique personalities, demographics, and strategies.
• Precisely matching messaging to demographics, ensuring different age groups receive tailored hooks, framing, and scripts.
• Transforming useful information into content that builds trust before promoting offers.
• Analyzing account performance to identify distributing characters, hooks, formats, and topics.
• Retiring underperforming avatars and scaling successful characters and concepts.
• Developing repeatable systems from winning creative patterns.
• Assisting in building the department by recruiting future strategists, editors, and publishing support.
• Contributing to course content for the education division (10-20% of time).
• Running weekly group coaching calls for students.
• Providing feedback to the software engineering team on internal AI tools.

Benefits

• A blank canvas to shape avatars, angles, accounts, and content strategy from scratch.
• A path to leadership with the opportunity to lead the creative division as the channel grows.
• Support from AI video editors and publishing staff.
• Freedom to test creative ideas without ad spend approvals or bottlenecks.
• Simple production requirements, focusing on the strength of the idea.
• Exposure across three business units: supplement division, education business, and proprietary software.
• Opportunity for work to influence curriculum taught to thousands of students.
• Daily use of AI tools to influence the engineering team's roadmap.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed