Creative Strategist

HIGHSCALE • California, CA

2d

About The Position

High Scale is hiring a Creative Strategist to turn consumer insights, campaign data, and client objectives into performance-driven advertising strategies and concepts for DTC, eCommerce, lifestyle, beauty, fashion, and wellness brands. The role connects data, consumer psychology, and creative execution, with a focus on developing video advertising that attracts attention, engages audiences, and drives measurable results.

The Creative Strategist will research audiences, competitors, products, and market trends; identify customer motivations, pain points, objections, and emotional triggers; and translate findings into actionable creative recommendations. The role develops creative briefs, advertising angles, hooks, messaging frameworks, scripts, visual references, calls to action, and testing roadmaps for platforms including Meta, TikTok, and YouTube.

Working with Media Buyers, Copywriters, Producers, Editors, Account Strategists, and clients, the strategist will evaluate creative performance, develop hypotheses and iterations, and use testing results to improve campaign effectiveness and address creative fatigue. The role also presents strategies and performance insights, provides feedback across creative development, and contributes to experimentation and innovation in a fast-paced agency environment.

Requirements

• At least 3 years of experience in Creative Strategy, Performance Marketing, Direct Response Advertising, or a related role.
• Experience developing high-performing advertising campaigns for DTC, eCommerce, or consumer brands.
• A portfolio showcasing creative concepts, advertising campaigns, and measurable performance results.
• Understanding of consumer psychology and the ability to translate customer pain points, emotional triggers, objections, and purchasing behaviors into advertising concepts.
• Ability to combine creative instincts with data-driven decision-making and use campaign insights to develop stronger concepts.
• Strong understanding of direct-response advertising principles and conversion-focused storytelling.
• Deep understanding of Meta, TikTok, YouTube, and short-form video advertising.
• Ability to develop hooks, creative angles, and messaging strategies tailored to different audiences.
• Familiarity with creative analytics, advertising libraries, and performance marketing tools.
• Strong communication and collaboration skills, including the ability to explain creative strategy, present concepts, and discuss performance insights.
• Ability to balance creative ambition with business objectives and production realities.
• Strong understanding of American consumer behavior, cultural trends, humor, language, and purchasing motivations.
• Ability to develop advertising concepts for US audiences across different demographics and consumer categories.
• Comfort working in a fast-paced environment where ideas are frequently tested and strategies evolve.

Nice To Haves

• Previous experience in a performance marketing agency, creative agency, or high-growth consumer brand is strongly preferred.

Responsibilities

• Develop performance-driven creative strategies for DTC, eCommerce, lifestyle, beauty, fashion, and wellness brands.
• Translate client objectives, consumer insights, and campaign data into advertising concepts.
• Identify unique selling propositions, customer pain points, objections, and emotional triggers that influence purchasing decisions.
• Build creative testing roadmaps covering hooks, messaging angles, formats, and storytelling approaches.
• Develop concepts for Meta, TikTok, YouTube, and other paid social platforms.
• Research customer motivations, behaviors, purchasing decisions, competitors, product positioning, customer reviews, and market trends.
• Use advertising research platforms to study successful strategies and identify emerging formats, cultural trends, and consumer insights.
• Turn research findings into actionable creative recommendations.
• Develop creative briefs for Copywriters, Producers, Editors, and Content Creators, including angles, hooks, messaging frameworks, visual references, and calls to action.
• Collaborate with Copywriters on scripts and direct-response messaging.
• Provide creative direction for UGC, testimonial, product demonstration, lifestyle, and studio-produced advertisements.
• Ensure creative concepts align with brand positioning, audience, and performance objectives.
• Partner with Media Buyers and Account Strategists to evaluate advertising performance using metrics such as CTR, CPC, CPA, CAC, ROAS, conversion rate, and video retention.
• Identify patterns in winning and underperforming creative and develop iterations to improve results and address creative fatigue.
• Translate campaign learnings into improved creative strategies and future testing opportunities.
• Build structured creative testing frameworks and develop hypotheses based on performance data and consumer insights.
• Experiment with storytelling formats, content styles, advertising techniques, and platform best practices.
• Work with Account Strategists to understand client objectives, brand positioning, and growth opportunities.
• Partner with production and post-production teams to support effective execution of creative concepts.
• Present strategies, concepts, and performance insights to internal stakeholders and clients.
• Provide clear, constructive feedback during creative development and contribute strategic recommendations.

Benefits

• Opportunities to develop creative strategies for leading consumer brands across the US market.
• Access to advertising performance data to understand the impact of creative concepts.
• Collaboration with experienced creative and marketing professionals.
• Creative ownership and an active role in shaping campaign strategies and testing new approaches.
• Career growth opportunities, including advancement to Senior Creative Strategist, Creative Strategy Lead, or Creative Director.
• A collaborative culture that values curiosity, ownership, continuous learning, and experimentation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed