Creative Strategist

Rho Nutrition • Miami, FL

1d

About The Position

Rho Nutrition is hiring a Creative Strategist to turn customer insights, product science, and performance data into advertising that drives growth. The role owns the creative process for a group of products, from identifying angles and writing briefs through reviewing finished ads and deciding what to test next. Rho makes liquid supplements for everyday health and wellness, and its creative combines product education, customer experiences, and expert voices. Paid social, particularly Meta, is the primary focus. The strategist works closely with creative leadership, media buyers, designers, and editors.

The role includes developing weekly creative plans, researching customer perspectives and competitor advertising, writing and briefing ad concepts, supporting expert and creator shoots, reviewing creative execution, and using performance results to recommend what to iterate, retire, or explore. The strategist also maintains briefs, asset names, approvals, test records, priorities, and deadlines.

Within the first 90 days, the successful candidate is expected to independently run the creative cycle for assigned products, deliver clear briefs on time, consistently bring concepts and iterations to testing, and recommend next steps after each round. Over time, the work should help identify ads that acquire customers efficiently and continue performing as spend increases. The annual base salary range is based on experience and the strength of the candidate’s work; no specific range is provided.

Requirements

• Strong direct-response writing skills, including the ability to communicate a benefit in a headline and hold attention through a video.
• A portfolio demonstrating paid social work the candidate personally helped create.
• Typically 3 or more years of experience in creative strategy, performance copywriting, or a similar role at a direct-to-consumer brand or agency.
• Ability to understand why customers buy, explain why an ad works, and translate performance data into creative decisions.
• Ability to brief designers and editors, identify weaknesses in concepts, and give useful feedback on copy and visual execution.
• Ability to manage multiple projects, make recommendations, and follow through.
• Ability to simplify research without overstating what the evidence supports.
• Practical AI fluency: use AI to accelerate research, explore hooks, and develop rough concepts while keeping final writing distinctive and checking facts and claims.

Nice To Haves

• Experience in health, wellness, beauty, or supplements.

Responsibilities

• Build a weekly creative plan for assigned products, launches, and performance findings; recommend promising customer problems, messages, offers, and formats.
• Research customer reviews, Reddit threads, ad comments, and competitor creative to identify specific frustrations, objections, and customer language that can inform advertising angles.
• Use approved research to strengthen advertising stories.
• Write hooks, static headlines, ad copy, and video scripts for formats including UGC, expert videos, tweet-style statics, testimonials, and product comparisons, adapting voice to each creator and audience.
• Prepare actionable briefs for designers, editors, and creators with exact copy, visual references, shot direction, required assets, and the rationale for each test; answer questions and help keep production moving.
• Develop interview questions, talking points, and shot lists for expert and creator shoots; find strong quotes in existing footage and develop multiple concepts from recordings.
• Review ad cuts and designs for opening hooks, pacing, product visibility, readability, and calls to action; give specific feedback and route product claims through the appropriate review.
• Review CPA and ROAS alongside hook and hold rates with the media team, accounting for spend and test duration; recommend what to iterate, retire, or explore next.
• Maintain briefs, asset names, approvals, and records of tests and learnings; keep priorities and deadlines visible so the team can move quickly and reuse what works.

Benefits

• Ownership of creative tests, direct access to results, and room to build on learnings.
• Opportunity to work with designers and editors across an evolving range of products and launches.
• Access to expert content from partner roster members Dr. Mark Hyman and Dr. Jeremy London.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed