Creative Strategist

Hustle

8h

About The Position

An established Australian premium skincare brand is seeking a Creative Strategist to develop social and paid content that captures attention and drives shopping. The role focuses on turning customer insights, product benefits and cultural trends into testable hooks, scripts and concepts, then guiding creators, designers and editors as content is produced. Content formats include UGC, founder-led videos, product demos, testimonials and static ads.

The strategist will build and run Meta ads, evaluate what resonates, and use those learnings to shape future creative. The role encourages experimentation with openings, formats and angles, building on successful concepts and revising those that do not perform. It also involves exploring AI tools for research, scripting, content production and faster experimentation.

The successful candidate will take ownership of creative strategy for an established premium brand, work with content and design resources, and partner with a supportive Head of Marketing with strong analytical expertise. Sydney is preferred, but remote applicants elsewhere in Australia are considered. Applicants must currently be based in Australia. Sponsorship is available for the right candidate; experience across UK or US markets is preferred.

Requirements

• Experience personally developing social campaign concepts and creative strategy.
• Some hands-on experience building and running Meta ads, and comfort working in Meta Ads Manager.
• Strong instincts for hooks, storytelling and what captures attention.
• Confidence writing briefs and providing clear creative direction.
• Experience working with creators, designers or production teams.
• Initiative, openness to feedback and resilience when an idea needs to be reconsidered.
• Must currently be based in Australia.
• Submit a CV and portfolio or campaign examples describing personal contribution, rationale and outcomes.

Nice To Haves

• Agency experience is especially relevant.
• Experience with product-based brands, including beauty, skincare, wellness, fashion or broader eCommerce.
• Experience across UK or US markets.
• Sydney location is preferred; remote applicants across Australia are considered.
• A Social Strategist or Social Media Manager ready to take greater ownership of ideas and their impact may be a fit.

Responsibilities

• Develop social campaign concepts and creative strategy.
• Turn customer insights, product benefits and cultural trends into hooks, scripts and testable concepts.
• Brief and guide creators, designers and editors across UGC, founder-led videos, product demos, testimonials and static ads.
• Build and run Meta ads, assess what resonates, and use insights to inform future creative.
• Experiment with different openings, formats and angles; build on winning concepts and rethink ideas that do not land.
• Explore AI tools for research, scripting, content production and faster experimentation.

Benefits

• Ownership of creative strategy for an established premium brand.
• Access to content and design resources to bring ideas to life.
• Partnership with a supportive Head of Marketing with strong analytical expertise.
• Room to experiment with formats, messaging and AI tools.
• Opportunity to see the connection between creative ideas and business growth.
• Sponsorship available for the right candidate.
• Support to deepen technical and analytical skills.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed