Paid Media Creative Strategist (Africa/Europe)

Talent Hackers•,

About The Position

We are hiring a Paid Media Creative Strategist for a digital marketing agency client to support ad concept ideation, creative briefing, and performance analysis across multiple brands. The role involves developing creative angles and messaging, writing briefs for different ad formats, analyzing performance, recommending tests and iterations, and coordinating creative work across teams. The candidate must be able to work full-time PST hours; EST is also acceptable.

Requirements

At least 5 years of experience in strategic marketing, brand development, and/or management.
Strong project management skills.
Strong copywriting and editing skills.
Extremely organized, dependable, and proactive in communication.
Confident managing timelines and juggling multiple projects and tasks.
Excellent (C-level) English communication and project management skills.
Ability to work full-time PST-aligned hours; EST is acceptable.

Nice To Haves

Background working with ecommerce companies and brands.

Responsibilities

Understand customer pain points, desired outcomes, objections, and buying motivations.
Identify new creative angles and testing opportunities.
Develop hooks, headlines, ad concepts, and messaging directions.
Write clear briefs for static ads, videos, and other creative formats.
Ensure each brief clearly explains the audience, message, concept, and visual direction.
Review ad performance and identify patterns across angles, formats, audiences, and other factors.
Understand why creative may be working or underperforming.
Recommend iterations, new concepts, and future tests based on performance.
Track what has already been tested to avoid repetitive ideas.
Manage multiple brands, briefs, revisions, and deadlines.
Collaborate with designers, editors, copywriters, media buyers, and account managers.
Stay aware of advertising trends while keeping ideas relevant to each brand.