Biddable Media Supervisor, Paid Search
About The Position
The SEM Supervisor will lead a team of planners and coordinators in executing, managing, and optimizing search engine marketing campaigns across Google Ads, Bing Ads, and other search platforms. The role focuses on maximizing client ROI through effective search strategies and works closely with internal teams, external creative agencies, and clients as an SEM expert. The Supervisor manages paid search accounts and campaign performance, develops optimization recommendations, and serves as a primary client contact. The role also includes supervising, training, and mentoring SEM team members, maintaining quality and deadlines, and contributing SEM insights to broader media strategies.
Requirements
- Experience in SEM, with a focus on Google Ads and Bing Ads.
- Proven track record of managing high-volume campaigns with an emphasis on tactical planning.
- Current Google Ads Certification.
- Proficiency in developing CPA and SOV bidding strategies within platforms.
- Proficiency in Excel, including basic formulas such as SUM, SUMIF, and VLOOKUP.
- Competence with SEM tools such as Google Editor, SA360, and DV360.
- Proven experience onboarding audiences and setting up exclusions and suppressions.
- Excellent written and verbal communication skills, with the ability to convey strategic ideas and performance results to clients and internal teams.
- Experience managing and developing a team of SEM professionals.
- Experience running retail product-specific campaigns within Google, Amazon Search, and Apple Ads.
- Competence with AI platforms such as Microsoft CoPilot and ChatGPT.
Responsibilities
- Develop and implement SEM strategies, including keyword research, campaign structuring, and targeting, to meet client objectives.
- Oversee daily management of paid search campaigns and ensure alignment with client budget caps, quality scores, and impression share metrics.
- Monitor, analyze, and report campaign performance, delivering actionable insights to clients and internal teams.
- Handle QA processes and the write-offs process, and work with partners.
- Collaborate with AdOps and analytics teams to ensure campaign measurement against key KPIs and identify optimization opportunities.
- Serve as the primary client contact, providing campaign updates and performance insights.
- Understand client business objectives and tailor SEM strategies accordingly.
- Conduct client presentations and communicate strategic recommendations and optimization insights.
- Supervise, train, and mentor planners and coordinators, ensuring quality control and adherence to deadlines.
- Conduct regular team reviews and provide constructive feedback to support growth and skill development.
- Foster a collaborative environment that encourages innovative thinking and strategic rigor.
- Stay current on SEM industry trends, platform updates, and tools to improve SEM strategies.
- Implement and advocate SEM best practices to ensure campaign effectiveness and efficiency.
- Participate in cross-functional meetings to integrate SEM insights into broader media strategies.
- Perform other duties as assigned.
Benefits
- 15 PTO days per annum, safe and sick days, personal and birthday PTO, Summer Fridays, mental health and wellness days, and a sabbatical program for employees with seven or more years at the agency.
- Comprehensive healthcare plan for eligible employees and their families, including medical coverage with telehealth/virtual care options, dental, vision, short-term disability, long-term disability, and life insurance.
- 401K.
- Cell phone reimbursement.
- Pre-tax commuter benefits.
- Flexible Spending Account.
- Daily snacks.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
