Manager, Biddable Media (Search)
About The Position
SSCG Media Group, a full-service, pharma-focused media planning and buying agency and member of Omnicom Media Group, is seeking a Manager, Paid Search to join its Biddable Media team in New York. The role applies advanced paid search channel, campaign-type, and measurement knowledge to healthcare and pharmaceutical client goals through day-to-day execution, campaign development, optimization, and reporting. It supports daily client operations and internal team success, including helping junior team members develop tactical and in-platform skills. The Manager supports campaign planning through landscape, competitor, and trend analysis; campaign development and best-practice implementation; recurring optimization using real-time performance data; day-to-day account stewardship; and recurring reporting and data analysis. The position works with supervisors, senior team members, agency partners, and clients, and may participate in client-facing discussions. Omnicom policy requires employees to work in the office at least three days per week, unless more in-office days are directed by the agency or manager.
Requirements
- At least 3–4 years of hands-on experience building, optimizing, and/or reporting on paid advertising campaigns across Google Ads, Microsoft Advertising (Bing), YouTube, GA4 or a similar analytics platform, and SA360 or a similar paid search campaign management platform.
- Bachelor’s degree or higher in marketing, advertising, business, or equivalent.
- Analytical thinking and mathematical skills, with the ability to manage data.
- Understanding of Paid Social, Programmatic, SEO, and traditional media elements and how they connect within a marketing strategy.
- Experience leading in-platform campaign building, account-setting configuration, and pre-launch QA.
- Ability to work in a fast-paced, collaborative team environment and independently.
- Strong organizational and communication skills.
- Adaptability and comfort working with shifting priorities and deadlines.
- Resourceful, curious, and motivated approach.
- Ability to understand brand goals and connect them to paid search tasks, reporting, and recommendations.
- Strong analytical and online research skills; comfort working with numbers and strict monthly, quarterly, and yearly budgets.
- Ability to learn and absorb new information quickly and to recognize when to ask for help.
Nice To Haves
- Advanced understanding of Excel and proficiency in Microsoft Office Suite, including PowerPoint and Word.
- Exposure to emerging search, AI-search, or search-adjacent platforms, including Open Evidence, Gemini, Copilot, and ChatGPT.
- Understanding of Paid Search, AI platforms, and traditional media elements.
- Experience supporting new paid search campaign builds.
- Ability to analyze large data sets and summarize findings for the internal paid search team.
- Healthcare, pharmaceutical, or regulated-industry experience.
- Genuine interest in how search is evolving through AI-driven and conversational search behavior.
- Passion for health, wellness, connectedness, and media.
Responsibilities
- Support landscape, competitor, and trend analyses to inform campaign recommendations and broader campaign strategies, and curate data to assess market dynamics with agency team members, clients, and agency partners.
- Reinforce established in-platform best practices for self-managed campaigns and guide junior team members on platform settings, configurations, and rationale.
- Guide junior team members in developing keyword lists, ad copy drafts, ad assets, and QA materials, with Supervisor oversight.
- Execute recurring campaign optimizations using in-platform experience and real-time data; flag improvement opportunities based on pacing, query trends, keyword and ad copy performance, and budget delivery.
- Identify relevant tests, betas, and platform updates for discussion with Supervisors.
- Support day-to-day account management for assigned campaigns with guidance from Supervisors and senior team members.
- Help prepare client updates, capture next steps, track deliverables, and support campaign communications.
- Participate in client-facing discussions as appropriate while developing strategic planning and communication skills.
- Support recurring reporting and data analysis; review data pulls, formulas, and figures for accuracy; QA junior team member inputs; and support Supervisors in developing performance narratives, actionable insights, and next steps.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
