Associate Director, Biddable Media (Programmatic)
About The Position
SSCG Media Group, a full-service, pharma-focused strategic media planning and buying agency and member of Omnicom Media Group, is seeking an Associate Director to join its Biddable Media team. The role requires advanced expertise in programmatic investment, activation, and measurement strategy to maximize performance marketing results and advance strategy across investment, delivery, targeting, optimization, and measurement. This is a high-visibility senior leadership role in a dynamic agency environment. It contributes to senior client relationship management, new business opportunities, agency relationships with partners and vendors, and translating strategic priorities across assigned client portfolios. The Associate Director oversees Supervisors and client teams during key planning and activation moments, evaluates tactical plans, supports test-and-learn roadmaps, leads client communications and measurement standards, and collaborates with analytics and operations teams to improve reporting and actionable insights. The position is based at 100 W. 33rd Street, New York, NY. Omnicom’s policy generally requires employees to work in the office at least three days a week, subject to local law and any additional agency or manager requirements.
Requirements
- 6–8 years of hands-on programmatic activation experience across campaign planning, build, quality assurance, activation, optimization, and reporting.
- At least 2 years of team management or direct oversight of junior team members.
- Experience managing programmatic campaigns across multiple accounts, brands, or client workstreams.
- Experience with one or more DSPs or health-specific programmatic platforms, such as DeepIntent, PulsePoint, The Trade Desk, DV360, Amazon DSP, or Yahoo DSP.
- Experience managing programmatic formats or environments such as display, OLV, CTV, audio, digital out-of-home, native, EHR, or point-of-care.
- Advanced understanding of programmatic fundamentals, including audience methodology, data partner inputs, DSP/platform selection, supply quality, brand safety, privacy-safe targeting, pacing, frequency, measurement, tagging, and campaign QA.
- Experience leading planning, build, QA, activation, optimization, and reporting at scale for programmatic campaigns.
- Strong analytical skills, including managing large data sets and translating performance trends into clear recommendations.
- Experience presenting programmatic performance, recommendations, and next steps to clients and senior internal stakeholders.
- Bachelor’s degree or equivalent experience in marketing, advertising, business, or a related field.
- Strong organizational skills, attention to detail, and ability to manage shifting priorities across multiple client workstreams.
- Advanced Excel proficiency, including pivot tables and data analysis.
- Ability to explain complex technical information to non-technical stakeholders and develop clear client-facing performance narratives.
- Ability to collaborate across internal teams, agency partners, analytics, operations, vendors, and client stakeholders.
- Resourcefulness, curiosity, motivation, and a strong interest in programmatic developments across healthcare media, data, measurement, and privacy-safe activation.
- Positive energy and a team-oriented approach reflecting SSCG’s values of Substance, Style, Conviction, and Grace.
Nice To Haves
- Healthcare, pharmaceutical, or regulated-category experience, including HCP and/or DTC audience activation, MLR considerations, audience documentation, privacy-safe targeting, brand safety, tagging, tracking, and QA processes.
- Familiarity with biddable media analytics and reporting tools such as Tableau, Power BI, or Datorama.
- Experience evaluating data partners, audience methodology, match quality, measurement outputs, and reporting transparency.
- Experience supporting new business opportunities, RFP responses, or strategic pitch development.
- Familiarity with Paid Search, Paid Social, Display, CTV/OLV, EHR/POC, or broader omnichannel media strategy.
- Experience developing internal tools, templates, training materials, or process improvements.
Responsibilities
- Lead programmatic strategy delivery across assigned client portfolios and provide oversight to Supervisors and day-to-day client teams during critical planning and activation moments.
- Evaluate programmatic tactical plans for alignment with client media briefs, audience strategy, data methodology, platform selection, measurement frameworks, business goals, and agency best practices.
- Support programmatic test-and-learn roadmaps, activation standards, and campaign performance goals.
- Evaluate vendor and partner tools, offerings, and features for potential client and agency applications.
- Lead strategic client communications and ad hoc delivery coordination for priority engagements.
- Contribute to internal tools, templates, and resources that improve consistency across assigned accounts.
- Contribute strategically to new client opportunities and RFP responses.
- Lead measurement planning, tracking, and reporting standards across assigned programmatic portfolios.
- Lead QBR preparation and delivery alongside Supervisors.
- Partner with analytics and operations teams to improve reporting templates, performance narratives, and actionable insights.
- Guide Supervisors, Managers, and junior team members across campaign execution, reporting, optimization, and quality assurance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
