Director, Programmatic
About The Position
The Director is accountable for the performance and pacing of assigned brands and adapts departmental standards and processes to meet client needs. The role serves as an escalation point and internal and external expert on complex setup, optimization, and platform nuances. Successful applicants need deep expertise across varied client KPIs and buying platforms, such as DV360, The Trade Desk, and Amazon DSP, as well as experience managing and mentoring teams and communicating with internal and external stakeholders. The Director is accountable for performance and business results across multiple client accounts, guiding account decisions, strategies, thought leadership, budget spending, and regional staffing. The role tactically manages teams of subordinate managers and is responsible for hiring, performance appraisals, coaching, and career development. It also establishes and monitors standards, processes, and communications and develops departmental plans and organizational priorities. Omnicom requires employees to work in the office at least three days per week, unless an agency or manager directs additional in-office days. The company states that many agencies and its corporate group already require five days of in-office attendance, and that it intends to increase the requirement over time. Omnicom describes its commitment to hiring and developing exceptional talent and building inclusive teams. It provides equal employment opportunities without regard to protected characteristics or other bases prohibited by law.
Requirements
- Deep expertise across a variety of client KPIs and programmatic buying platforms, such as DV360, The Trade Desk, and Amazon DSP.
- Track record of seeking out and cultivating new business relationships and/or solutions, including developing solutions through new or existing processes.
- Experience building teams, mentoring, and managing up, down, and laterally across different personalities.
- Ability to assess and prioritize issues and tasks for action.
- Experience serving as the first point of escalation for client issues.
- Experience owning full IPG relationships for clients across all lines of business.
- Advanced knowledge of technology or measurement ad tech solutions, including platforms.
- Intermediate knowledge and skills in data analysis.
- Confidence collaborating with others and creating an environment that welcomes others' ideas.
- Experience with project and account management.
- Advanced communication skills, including clear and succinct communication.
- History of team management and mentorship, and comfort with internal- and external-facing communication.
Nice To Haves
- Advanced ability to anticipate, recognize, and clearly define problems; systematically analyze them, weigh alternatives, and propose solutions.
- Experience managing established business relationships, partnerships, and alliances internally and externally.
- Ability to apply a solid foundation to varying situations.
- Advanced knowledge and ability to perceive deviations from normal patterns.
Responsibilities
- Build relationships with mid- to senior-level client stakeholders, develop capabilities, and serve as a customer relationship manager.
- Approve vendor selections and scopes, oversee the team's vendor meetings, and contribute expertise to vendor selection.
- Customize departmental standards and processes to the needs of assigned clients and ensure they are implemented across campaigns.
- Advise on or conduct advanced campaign setup, troubleshooting, and optimization.
- Evaluate vendor capabilities through requests for information and demonstrations.
- Supervise the design of reporting dashboards, develop presentations to communicate results clearly, and own reporting accuracy.
- Develop long-term client solutions, including custom data management and data solutions.
- Guide account decisions, strategies, thought leadership, budget spending, and regional staffing for multiple client accounts.
- Manage multiple teams of subordinate managers and oversee hiring, performance appraisals, coaching, and career development.
- Establish and monitor standards, processes, and communications, and develop departmental plans and organizational priorities.
- Serve as a point of escalation and expert on complex setup, optimization, and platform nuances.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
