Programmatic Manager

McAfee • San Jose, CA

1d

About The Position

The Manager, Programmatic Media will support the development and execution of McAfee’s global programmatic media strategy. The role manages agency partners and collaborates cross-functionally to achieve acquisition, return on ad spend (ROAS), and lifetime value goals. It combines hands-on platform expertise with strategic thinking to drive daily performance and identify opportunities to improve targeting, measurement, and channel expansion.

The position leads programmatic campaign strategy across display, video, native, audio, podcast, and mobile app inventory, including in-app and app-install campaigns. It supports mobile app acquisition strategy across Google UAC and programmatic mobile partners, aligning bidding, audiences, and creative across web and in-app environments. The role manages budgets, pacing, optimization, testing, partner performance, measurement, forecasting, and reporting, and translates campaign data into recommendations for internal stakeholders.

McAfee is a consumer personal-security company focused on protecting people through integrated solutions. It promotes diversity and inclusion and offers social programs, flexible work hours, and family-friendly benefits.

Requirements

• At least 4 years of experience in programmatic media, digital marketing, or paid media; the posting states 4–6+ years.
• Hands-on campaign management experience across web and mobile app environments.
• Expertise with major DSPs, including DV360, Amazon, and Yahoo, and mobile app acquisition platforms such as Google UAC.
• Track record managing acquisition-focused campaigns to efficiency and scale targets.
• Technical fluency in conversion measurement, including validating pixel and SDK implementations, mapping conversion events, and diagnosing discrepancies across mobile measurement platforms, ad-platform reporting, and internal analytics.
• Experience working with agency partners and cross-functional stakeholders, including creative, analytics, and engineering teams.
• Strong analytical, problem-solving, and communication skills.

Nice To Haves

• Experience across global markets.

Responsibilities

• Lead day-to-day strategy for programmatic campaigns across display, video, native, audio, podcast, and mobile app inventory.
• Partner on mobile app acquisition strategy, including Google UAC and programmatic mobile partners, aligning bidding, audience, and creative strategy across web and in-app environments.
• Manage budgets, pacing, and campaign performance to achieve ROAS, CPA, and LTV targets.
• Optimize campaigns through audience segmentation, bid strategies, creative testing, landing page optimization, and inventory selection.
• Coordinate with Search, Social, and Affiliate channel owners to support cohesive cross-channel strategies.
• Identify and test programmatic opportunities, including private marketplaces, data partnerships, and emerging formats.
• Provide platform expertise, recommendations, and best practices to improve performance.
• Monitor campaign health, diagnose performance issues across targeting, bidding, creative, supply, and tracking, and implement solutions.
• Work with agency partners on structured testing and optimization across audiences, bidding strategies, inventory sources, and creative variations.
• Partner with creative teams to develop programmatic briefs and optimize creative using testing and performance insights.
• Collaborate with analytics teams on accurate tracking, reporting, attribution, and applying insights to optimization.
• Manage day-to-day execution with agency partners, ensuring performance, accountability, and alignment with business goals.
• Evaluate partner performance and identify opportunities to improve efficiency or expand capabilities.
• Track, analyze, and report programmatic performance with actionable insights.
• Support forecasting, budget planning, and monthly and quarterly pacing.
• Support measurement initiatives, including attribution, incrementality testing, and audience analysis.
• Translate complex data into clear recommendations for internal stakeholders.

Benefits

• Bonus program.
• 401(k) retirement plan.
• Medical, dental, vision, basic life, short-term disability, and long-term disability coverage.
• Paid parental leave.
• Support and community involvement programs.
• 14 paid company holidays.
• Unlimited paid time off for exempt employees.
• 96 hours of sick time and 120 hours of vacation accrued each year for non-exempt employees.
• Social programs, flexible work hours, and family-friendly benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed