Manager, Programmatic
WPP Media•Los Angeles, CA
•$60,000 - $140,000•Hybrid
About The Position
The Manager, Programmatic creates and executes programmatic media plans using industry-leading media technology platforms. The role takes ownership of clients’ programmatic media strategy and oversees implementation and day-to-day execution. Managers typically oversee the training and workload of junior team members.
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
- 3+ years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
- Familiarity with key programmatic and digital platforms.
- Advanced Microsoft Excel skills.
- Exceptional verbal and written communication, organizational skills, and a detail-oriented mindset.
- Strong presentation skills and comfort presenting to senior stakeholders.
- Analytical abilities and quantitative skills.
- Desire to manage and mentor junior team members.
Nice To Haves
- Experience with other databases, visualization tools, or coding languages.
- Prior experience as a manager.
Responsibilities
- Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Manage campaigns in DV360, The Trade Desk, and other relevant DSPs; ensure budgets pace effectively and tactics are optimized toward relevant objectives and KPIs.
- Develop working relationships with members of broader digital account teams, including planning, investment, operations, and analytics.
- Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide clients with high-quality inventory opportunities.
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
- Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
- Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
- Keep clients and account teams updated on campaign- and account-level performance through regular and ad hoc reporting and status meetings.
Benefits
- Competitive medical benefits
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
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What This Job Offers
Job Type
Full-time
Career Level
Manager
