Manager, Programmatic

Adelphi Group•New York, NY

2d•$90,000 - $95,000•Hybrid

About The Position

The Manager, Programmatic works in the Addressable Activation department, whose platform experts focus on campaign execution and stewardship. The Manager is accountable for performance and pacing for assigned brands and adapts departmental standards and processes to client needs. This role serves as an escalation point and subject-matter expert for complex campaign setup, optimization, and platform nuances. It requires deep expertise across client KPIs and buying platforms, along with experience managing or mentoring teams and communicating with internal and external stakeholders. The Manager owns execution and day-to-day management for part of a client assignment, leads vendor strategy, oversees junior team members and campaign optimization, and helps ensure accurate, actionable client reporting. The role also identifies and delivers audience-based addressable solutions to support business growth, supervises team work, and evaluates information to solve ongoing or complex problems. The position follows an office policy requiring employees to work in the office at least three days a week, unless additional in-office days are directed by the agency or manager, to the extent permissible by local law.

Requirements

Proven track record of seeking out and curating new business relationships and/or solutions, and developing solutions using new or existing processes.
Experience building a team, providing mentorship, and managing up, down, and laterally across different personalities.
Intermediate knowledge of technology or measurement ad tech solutions, including platforms.
Intermediate knowledge and skills in data analysis.
Confidence collaborating with others.
Experience with project or account management.
Advanced communication skills, including clear and succinct communication.
Deep expertise across a variety of client KPIs and buying platforms; examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, and Snapchat.
Experience managing or mentoring a team and comfort with internal- and external-facing communication.

Nice To Haves

Advanced ability to anticipate, recognize, and clearly define problems; systematically analyze them, weigh alternatives, and propose solutions.
Experience managing existing business relationships, partnerships, and alliances internally and externally.
Ability to assess and rank issues and tasks by importance when taking action.
Prior experience in actual situations that helps recognize recurring meaningful components.
Ability to apply a solid foundation to varying situations.
Advanced knowledge and ability to perceive deviations from normal patterns.

Responsibilities

Own execution and day-to-day management of a portion of a client assignment, applying specialized or technical knowledge.
Lead vendor strategy, identify vendors for key needs, and approve vendor selections and scopes.
Oversee junior team members; define campaign-level optimization parameters, vet partner optimization suggestions, and discuss optimizations, pacing, and performance at internal status meetings.
Work with the team to develop reporting dashboards and ensure client reporting is clean, accurate, and actionable.
Identify and deliver new audience-based addressable solutions to drive business growth, and master growth initiatives across the company.
Supervise a team day to day by reviewing work, coaching on performance, coordinating activities, and checking quality and progress.
Evaluate information and use experience to identify and solve ongoing or complex problems.
Manage within one account or multiple small accounts.