Manager, Programmatic

WPP Media•Los Angeles, NY

2d•Hybrid

About The Position

As a Manager, Programmatic, you will create and execute programmatic media plans using industry-leading media technology platforms. You will begin taking ownership of clients’ programmatic media strategies and oversee their implementation and day-to-day execution. Managers typically oversee the training and workload of junior team members.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 3 years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
Familiarity with key programmatic and digital platforms.
Advanced Microsoft Excel user.
Exceptional verbal and written communication skills, organizational skills, and attention to detail.
Strong presentation skills and comfort presenting to senior stakeholders.
Analytical abilities and quantitative skills.
Desire to manage and mentor junior team members.

Nice To Haves

Experience with other databases, visualization tools, or coding languages.
Prior experience as a manager.

Responsibilities

Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets pace effectively and tactics are optimized toward relevant objectives and KPIs.
Develop strong working relationships with members of broader digital account teams, including planning, investment, operations, and analytics.
Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide clients with high-quality inventory opportunities.
Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
Keep key stakeholders, including clients and account teams, updated on campaign- and account-level performance through regular and ad hoc reporting and status meetings.