Director, Programmatic

Adelphi Group•New York, NY

2d•$150,000 - $160,000

About The Position

The Director, Programmatic works in the Addressable Activation department, a hands-on-keyboard team of platform experts responsible for campaign execution and stewardship. The Director is accountable for the performance and pacing of assigned brands and adapts departmental standards and processes to client needs. As an escalation point and internal and external expert, the Director handles complex setup, optimization, and platform matters. The role requires deep expertise across client KPIs and buying platforms such as DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, and Snapchat, as well as team management, mentorship, and effective internal and external communication. The Director manages client and vendor relationships, oversees campaign standards and reporting, and develops long-term client solutions, including data management and data solutions. The role is accountable for the performance and business results of multiple client accounts, and guides account decisions, strategies, thought leadership, budgets, and regional staffing. It also manages subordinate managers and is responsible for hiring, performance reviews, coaching, and career development. The Director establishes and monitors standards, processes, communications, and departmental or organizational priorities. Omnicom’s policy requires employees to work in the office at least three days a week, to the extent permitted by local law, unless the agency or manager directs additional in-office days.

Requirements

Proven track record of seeking out and curating new business relationships and/or solutions, and developing solutions using new or existing processes.
Experience building teams, providing mentorship, and managing up, down, and laterally across different personalities.
Ability to assess and rank issues and tasks by importance to determine action.
Experience serving as the first point of escalation for client issues.
Owns full IPG relationships for clients across all lines of business.
Advanced knowledge of technology or measurement ad tech solutions, including platforms.
Intermediate knowledge and skills in data analysis.
Confidence collaborating with others and creating an environment that welcomes others’ ideas.
Experience with project or account management.
Advanced communication skills, with clear and succinct communication.

Nice To Haves

Advanced ability to anticipate, recognize, and clearly define problems; systematically analyze them, weigh alternatives, and propose solutions.
Experience managing existing business relationships, partnerships, and alliances internally and externally.
Ability to apply a solid foundation to varying situations.
Advanced knowledge and ability to perceive deviations from the normal pattern.

Responsibilities

Build relationships with mid- to senior-level client stakeholders, develop capabilities, and serve as a customer relationship manager.
Approve vendor selections and scopes, oversee team meetings with vendors, and contribute expertise to vendor selection.
Customize departmental standards and processes to fit assigned clients and ensure their use across campaigns.
Advise on or conduct advanced campaign setup, troubleshooting, and optimization.
Evaluate vendor capabilities through requests for information and demonstrations.
Supervise the design of reporting dashboards and develop presentations that clearly communicate results; own reporting accuracy.
Develop long-term client solutions, including custom data management and data solutions.
Oversee performance and business results for multiple client accounts, guiding account decisions, strategies, thought leadership, budget spending, and regional staffing.
Manage multiple teams of subordinate managers, including hiring, performance appraisals, coaching, and career development.
Establish and monitor standards, processes, and communications, and develop departmental plans and business or organizational priorities.