Associate Director, Programmatic
About The Position
As an Associate Director, Programmatic, you will oversee day-to-day programmatic operations and serve as the main point of contact on an account. You will provide strategic direction and leadership within the digital group to develop effective, innovative communications plans, and manage the career paths of supporting programmatic team members. The role includes formulating programmatic strategy aligned with client objectives, leading the integration of programmatic efforts, and advising teams on programmatic’s role in the media mix. You will coordinate work across disciplines, industry groups, media partners, regional offices, and other client and GroupM agencies, while keeping senior management informed of key opportunities, risks, and business considerations. WPP Media describes a hybrid approach, with teams in the office around four days a week. The company offers a benefits package that includes competitive medical coverage, group retirement plans, vision and dental insurance, paid time off, partner discounts, and employee mental health awareness days. The US base salary range is $75,000–$180,000; individual compensation varies based on job-related factors.
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
- At least 5 years of experience planning and buying across major demand-side platforms (DSPs), such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
- Experience with ad servers such as Campaign Manager 360; brand safety and verification technology such as IAS, DoubleVerify, and MOAT; SSPs; and identity/data solutions.
- Significant client-facing and relationship-management experience.
- Prior experience managing a team, including training and developing junior members and serving as a coach and mentor.
- Passion demonstrated through appropriate participation in team, agency, and industry initiatives.
Nice To Haves
- Prior experience in an agency environment is highly desired.
Responsibilities
- Formulate programmatic strategy for client businesses, ensuring recommendations and decisions align with client objectives and strategies.
- Lead the integration of programmatic efforts and present innovative, business-building, data-driven recommendations.
- Lead Associates and/or Managers in strategic thinking about programmatic’s role within the media mix, and help define tactical programmatic strategies and media plans to address client needs.
- Evaluate Associate and/or Manager performance accurately, objectively, and constructively.
- Facilitate development and documentation of standard methodologies to improve operational efficiencies within the team and group.
- Coordinate work across disciplines, industry groups, and media partners, and assist with integration of other client and GroupM agencies.
- Support regional offices and/or partners, where applicable.
- Keep senior management informed of key client opportunities, potential risks, and other factors affecting business health.
- Manage the career paths of supporting programmatic team staff.
- Serve as the main point of contact on an account and oversee day-to-day programmatic operations.
Benefits
- Competitive medical coverage
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
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What This Job Offers
Job Type
Full-time
Career Level
Director
