Director, Programmatic

WPP Media•Los Angeles, CA

1d•Hybrid

About The Position

The Director, Programmatic is accountable for day-to-day programmatic operations and serves as the main point of contact on an account. The role provides strategic direction and leadership within the digital group to deliver effective and innovative communication plans, while managing the career paths of supporting programmatic staff. The Director develops programmatic strategy aligned with client objectives, leads integration of programmatic efforts, and provides business-building, data-driven recommendations. The role guides Associates and/or Managers in defining programmatic strategies and media plans, evaluates their performance, and develops standard methodologies to improve operational efficiency. It coordinates work across disciplines, industry groups, media partners, regional offices, and other client and GroupM agencies, while keeping senior management informed about client opportunities, risks, and other factors affecting business health.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 6 years of experience planning or buying across major Demand-Side Platforms (DSPs), such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
Experience with ad servers, such as Campaign Manager 360; brand safety and verification technology, such as IAS, DoubleVerify, or MOAT; SSPs; and identity/data solutions.
Significant client-facing and relationship management experience.
Prior experience managing a team, including training and developing junior team members and serving as a coach and mentor.

Nice To Haves

Prior experience in an agency environment.

Responsibilities

Manage day-to-day programmatic operations and serve as the main point of contact on an account.
Provide strategic direction and leadership to develop effective and innovative communication plans.
Manage the career paths of supporting staff within the Programmatic team.
Formulate programmatic strategies for client businesses that align with client objectives and strategies.
Lead the integration of programmatic efforts and present innovative, business-building, and data-driven recommendations.
Guide Associates and/or Managers in considering programmatic’s role in the media mix and defining tactical strategies and media plans.
Evaluate the performance of Associates and/or Managers accurately, objectively, and constructively.
Facilitate the development and documentation of standard methodologies that improve operational efficiencies.
Coordinate work across disciplines, industry groups, media partners, regional offices, and other client and GroupM agencies.
Keep senior management informed about key client opportunities, potential risks, and other factors affecting business health.
Participate appropriately in team, agency, and industry initiatives.