Associate Director, Programmatic
About The Position
The Associate Director, Programmatic is accountable for day-to-day programmatic operations and serves as the main point of contact for an account. The role provides strategic direction and leadership within the digital group to develop effective and innovative communication plans. It also includes managing the career paths and performance development of supporting Programmatic team members. The position formulates programmatic strategy aligned with client objectives, leads integration of programmatic efforts, and provides data-driven recommendations. It guides Associates and Managers in shaping programmatic’s role in the media mix and developing tactical strategies and media plans. The role also coordinates across disciplines, industry groups, media partners, regional offices, and other client and GroupM agencies; develops operational methodologies; and keeps senior management informed of business opportunities and risks. The position uses a hybrid working approach, with teams in the office around four days a week. The stated US base salary range is $75,000–$180,000. Individual compensation varies based on factors including location, business needs, responsibility level, experience, and qualifications.
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
- At least 5 years of experience planning and buying across major Demand-Side Platforms (DSPs), such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
- Experience with ad servers such as Campaign Manager 360; brand safety and verification technology such as IAS, DoubleVerify, and MOAT; SSPs; and identity/data solutions.
- Significant client-facing and relationship management experience.
- Prior experience managing a team and demonstrating the ability to train and develop junior members and serve as a coach and mentor.
- Passion demonstrated through appropriate participation in team, agency, and industry initiatives.
Nice To Haves
- Prior experience in an agency environment is highly desired.
Responsibilities
- Formulate programmatic strategy for client businesses and ensure recommendations and decisions align with client objectives and strategies.
- Lead integration of programmatic efforts and present innovative, business-building, data-driven recommendations.
- Lead Associates and/or Managers in evaluating programmatic’s role within the media mix and defining tactical programmatic strategies and media plans.
- Evaluate Associate and/or Manager performance accurately, objectively, and constructively.
- Facilitate development and documentation of standard methodologies to improve operational efficiency within the team and group.
- Coordinate work across disciplines, industry groups, and media partners, and assist with integration of other client and GroupM agencies.
- Support regional offices and/or partners where applicable.
- Keep senior management informed of key client opportunities, potential risks, and other matters affecting business health.
- Manage the career paths of supporting Programmatic team members.
- Train, develop, coach, and mentor junior team members.
Benefits
- Competitive medical benefits
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
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What This Job Offers
Job Type
Full-time
Career Level
Director
