Biddable Media Specialist

Inspire•Atlanta, GA

About The Position

The Biddable Media Specialist partners with and supports the Biddable Media Team and the broader Media Strategy & Planning team in activating Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio. The role supports campaign planning and execution, reporting and data validation, billing and documentation, pacing, creative coordination, and ongoing media optimization. It also works with internal teams and external parties to keep campaign materials, trackers, and reporting accurate and organized.

Requirements

Four-year degree in Marketing or a related field.

Responsibilities

Complete channel certification.
Handle billing, actualizations, and Media Authorization Forms (MAFs), including updating MAFs throughout the year.
Complete the actualization portion of planning documents for all channels.
Update the invoice tracker monthly, attach invoices in Smartsheet, and include purchase order numbers.
Validate data for internal measurement tools, including Media Optimization, Reporting, and MEF.
Work with Associate Managers on dashboard and media hygiene checks.
Support Associate Managers with pacing tasks.
Create screenshot decks for applicable brands or enter mock links in Smartsheet for IMC and MS&P visibility.
Own creative specifications in messaging grids for planning and execution.
Transfer messaging grids to traffic sheets for all channels on a brand.
Own campaign execution documents, ensure required inputs are complete and accurate, share documents with external parties, and keep them saved and organized.
Support Senior Managers in keeping JBPs updated with forecasts and pacing throughout the month and quarter, and keep added-value trackers consistently updated.
Update the weekly newsletter with industry trends.
Assist with campaign builds and creative swaps, including ownership of taxonomy sheets.
Keep app reporting up to date and inclusive of the most recent data.
Confirm brand lift study inputs are received and properly launched.
Communicate action items and insights to the Demand Generation team to support continuous media optimization.
Send weekly Biddable Highlights to brand and other Demand Generation teams.
Monitor and flag DoubleVerify incidents to ensure brand safety and suitability standards are met.
Provide Adthena reporting for Search.
Manage DoubleVerify site lists for Programmatic.