Programmatic Media Manager

Voyageur Group

6d•Remote

About The Position

The Programmatic Media Manager, Amazon DSP, leads strategy, execution, and optimization for clients’ programmatic advertising campaigns on Amazon DSP and other DSPs as needed. The role is accountable for campaign outcomes such as efficient customer acquisition, Detail Page Views, engagement, and brand awareness, and for building programmatic best practices across the organization. The manager owns campaign measurement and optimization, prioritizing incremental impact over platform-attributed results. They manage budgets, pacing, forecasts, reporting, and monthly spend reconciliation, and deliver insights and narratives to stakeholders and clients. The role also supports cross-functional education, measurement integrity, experimentation, and the adoption of new DSP capabilities and advanced targeting approaches. This is a remote-capable role requiring proficiency working remotely, collaboration across fast-paced cross-functional teams, and willingness to travel when needed for client meetings or media events.

Requirements

At least 2 years of hands-on experience in a self-serve Amazon DSP or The Trade Desk seat.
Proven success managing programmatic campaigns, particularly performance-driven goals and real-time bidding.
Strong analytical abilities, including use of Excel, dashboards, and BI tools to interpret campaign performance and optimize campaigns.
Familiarity with programmatic advertising technology concepts, including DSP, SSP, PMP, RTB, DCO, tracking, and ad serving.
Experience with A/B testing frameworks and the ability to translate data into strategic recommendations.
Excellent cross-functional communication skills, including presenting results and collaborating effectively across teams.
Agency experience or a client-facing, consultative mindset.
Strong presence, communication, and reliability.
Ability to work effectively across fast-paced, cross-functional environments.
Proficiency working remotely and balancing priorities.
Willingness to travel when needed for client meetings or media events.
Embodies the company’s stated values: Accountability, Teamwork, Growth Mindset, Proactivity, and Empathy.

Nice To Haves

Extensive Amazon Marketing Cloud experience and custom SQL query capabilities.
Passion for staying current with programmatic media trends and new DSP capabilities.

Responsibilities

Develop and operationalize performance-driven programmatic strategies on Amazon DSP and other DSPs as needed, including campaign setup, targeting, bidding strategies, and inventory sourcing.
Own campaign success metrics, including incrementality, Detail Page Views, New to Brand, ROAS, eCPA, eCPC, viewability, frequency, and brand lift; assess success by incremental impact rather than platform-attributed results alone.
Monitor and optimize campaigns daily, using data to refine targeting, creative messaging, pacing, budgets, and performance.
Conduct A/B and holdout testing to identify incremental gains and inform strategic decisions.
Recommend tests and strategies that support business outcomes, including challenging platform or retailer recommendations when the data does not support them.
Maintain tracking integrity through proper tagging, trafficking, and data validation; collaborate with analysts or data teams to improve measurement.
Educate internal teams, including media planning, analytics, and creative, on DSP capabilities and trends.
Manage media budgets, pacing, forecasts, and reporting, delivering insights and narratives to stakeholders and clients.
Reconcile monthly spend by client and channel, comparing actual with planned spend and delivering invoice-ready reporting by the third business day.
Test and introduce new DSP features, platforms, and advanced tactics, such as first-party data activation, new Amazon Ad Products, and AMC.
Build custom AMC audience and reporting queries, and activate first-party, third-party, DMP, Walmart, partner, and broker data for advanced programmatic targeting and insights.
Travel when needed for client meetings or media events.