Programmatic Optimization, Media Trader

Delve • Louisville, CO

1d • $60,000 - $100,000 • Hybrid

About The Position

Delve Deeper is hiring a highly analytical, hands-on programmatic trader focused on campaign execution, analysis, testing, and optimization. The role manages campaigns across programmatic platforms, monitors performance and budgets, evaluates campaign data, and makes changes to improve meaningful outcomes. The trader partners closely with a Programmatic Strategist, who sets broader direction and works with clients; this is not a client relationship management role.

The position requires looking beyond platform reporting by analyzing raw campaign data and comparing platform results with available client CRM and backend information. The trader will provide the Strategist with concise, actionable findings and recommendations, including the context and tradeoffs behind optimization decisions. The role is based in Louisville, Colorado, with candidates outside Colorado also considered. The work arrangement is hybrid, with Tuesdays through Thursdays in the office and Mondays and Fridays remote.

Requirements

• Hands-on experience managing and optimizing programmatic campaigns.
• Experience with one or more programmatic platforms, such as DV360, The Trade Desk, or Amazon DSP.
• Strong Excel skills, including PivotTables, VLOOKUP or XLOOKUP, nested formulas, and data cleanup or reshaping.
• Ability to analyze detailed performance data and explain its practical meaning.
• Careful, detail-oriented approach to campaign setup, pacing, naming conventions, and quality assurance.
• Curiosity and persistence when results do not make sense, including willingness to investigate data before drawing conclusions.
• Comfort working behind the scenes and partnering closely with a Strategist rather than owning client relationships.

Nice To Haves

• Interest in nonprofit or mission-driven work and the role effective media can play in supporting it.

Responsibilities

• Manage day-to-day campaign execution and optimization across programmatic platforms.
• Apply a Start / Stop / Scale approach by stopping ineffective tactics, scaling successful ones, and launching tests based on clear hypotheses.
• Adjust campaign settings, bids, budgets, frequency, placements, and other controls to improve performance and manage delivery.
• Identify low-quality inventory, inefficient spend, and tactics that generate inexpensive but low-value conversions.
• Monitor pacing and budgets and make timely adjustments to support campaign goals.
• Set up and manage tests across audiences, creative, inventory, and other campaign variables.
• Evaluate results to understand which audiences and messages generate meaningful engagement and donor actions.
• Identify behavioral signals that can inform audience strategy.
• Maintain organized campaign structures and naming conventions so results can be reviewed and compared accurately.
• Export and analyze campaign data and compare platform results with available client CRM and backend data.
• Use Excel to organize, join, and assess data related to donor quality, recurring donor retention, and predicted lifetime value.
• Investigate discrepancies between platform metrics and backend outcomes, and assess whether campaigns contribute to qualified, incremental donors and long-term value.
• Maintain accurate campaign records and check work carefully.
• Explain performance changes, including cost increases such as Cost per New Sustainer.
• Share concise findings and recommended actions with the Programmatic Strategist, including optimization tradeoffs.
• Provide the Strategist with context to communicate campaign decisions and results to clients.
• Flag risks, unusual results, and opportunities early.

Benefits

• Company-paid medical, dental, and vision coverage for employees and their families.
• 401(k) plan with a 4% company match.
• Paid time off and company holidays.
• Up to three months of paid parental leave.
• Annual wellness reimbursement of $1,250.
• Hybrid work model, with Tuesdays through Thursdays in the office and Mondays and Fridays remote.
• Collaborative team that values curiosity, growth, coachability, and focused work.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed