Programmatic Media Specialist
About The Position
OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s television networks. The agency partners with Disney on planning, buying and implementing integrated advertising campaigns for entertainment brands and television networks. The Analyst, Programmatic monitors and co-manages campaign performance while developing an understanding of client goals and objectives. Working closely with Programmatic, Ad Operations and Analytics teams, the role helps ensure successful campaign execution by troubleshooting technical issues, delivering reports and optimizing campaigns. The Analyst also collaborates with peers to share trading and campaign insights. This is a hybrid role based in Burbank, California. Omnicom’s policy requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.
Requirements
- Bachelor’s degree.
- At least 1 year of relevant programmatic experience.
- In-platform experience with DV360.
- Experience managing display, video, YouTube, audio and programmatic investments.
- Proficiency in Microsoft Excel.
- Excellent written and verbal communication skills.
- Ability to communicate clearly in internal and client-facing meetings.
- Ability to adapt in a fast-paced business environment with quick turnarounds.
- Proactive problem-solving and critical-thinking skills.
- Highly organized, detail-oriented, and able to multitask in a deadline-driven environment.
- Ability to work independently and cross-functionally.
- Ability to convey complex ideas clearly and concisely.
Nice To Haves
- Experience with additional programmatic buying platforms, including The Trade Desk.
Responsibilities
- Learn and execute programmatic campaigns and optimizations across multiple demand-side platforms (DSPs).
- Co-manage and prioritize multiple active campaigns across channels and platforms.
- Develop pacing documents to track campaign flights and budgets.
- Complete trafficking workbooks.
- Maintain internal resources, including pacing charts, optimization logs and third-party vendor collateral.
- Manage internal and client deliverables, day-to-day communications and campaign documentation.
- Maintain current knowledge of the account vertical and relevant industry news and updates.
- Collaborate with internal teams and vendors to understand the capabilities and limitations of DSPs, DMPs, data providers and inventory suppliers.
- Analyze reporting against campaign KPIs and client objectives.
- Work with Operations and Analytics teams to ensure correct tagging, placement naming conventions and trafficking processes.
- Develop programmatic campaign and audience recommendations based on planning briefs and client objectives.
- Troubleshoot technical issues, deliver reports and optimize campaigns to client objectives.
- Share trading and campaign insights with peers.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
