Programmatic Ad Specialist

Macmillan • New York, NY

17h • $60,000 - $65,000 • Remote

About The Position

Tor Publishing Group is seeking a highly motivated Programmatic Ad Specialist to support the planning, execution, and optimization of programmatic advertising campaigns across multiple platforms. The role is suited to someone who is curious, creative, data-driven, and eager to experiment with new ad formats, targeting strategies, and reporting approaches.

Working closely with the Advertising and Promotions (AdPromo) team, the specialist supports daily campaign operations, analyzes results, develops audiences, and shares insights to help guide marketing strategy for TPG’s catalog of fiction. This is a hands-on position in a team-oriented and innovative publishing environment, with an emphasis on learning, testing new approaches, and improving performance.

The position is classified as remote but is tied to the New York, NY office at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations. The role is non-exempt and overtime eligible.

Requirements

• Strong analytical skills and comfort working with performance data.
• Experience building reports or visualizations using tools such as Google Looker Studio, Excel, or Sheets.
• Creativity and willingness to independently test new approaches.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Strong communication skills, including the ability to present insights to non-technical stakeholders.
• Ability to collaborate in a team environment and adapt quickly to shifting priorities.
• 1–2 years of experience managing digital advertising or paid media campaigns; internships count.
• Hands-on experience with Amazon Advertising.

Nice To Haves

• Familiarity with book publishing, media, or entertainment marketing.
• Knowledge of audience development, first-party data use, and remarketing strategies.
• Experience with experimentation frameworks such as A/B testing, incrementality, or creative testing.
• Basic knowledge of HTML, UTM tagging, or tracking implementation.
• Experience collaborating with creative teams or providing feedback on advertising assets.
• Strong interest in science fiction, fantasy, or genre publishing.
• Bachelor’s degree from an accredited institution preferred.

Responsibilities

• Support day-to-day management of programmatic advertising campaigns across platforms including Amazon Advertising, Google Ads, and StackAdapt.
• Launch, monitor, and optimize campaigns to meet spend pacing, ROAS goals, and KPI targets.
• Design and run A/B tests to identify opportunities in creative, audience, and bidding strategies.
• Maintain audience segments for targeting, remarketing, and upper-funnel growth initiatives.
• Analyze campaign performance data and prepare reports for internal stakeholders.
• Collaborate with creative teams by providing clear direction and feedback on advertising assets.
• Stay current with platform trends, tools, and best practices, and proactively propose tests and new ideas.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level