Programmatic Campaign Specialist

Capital City Press•Lafayette, LA

1d•Hybrid

About The Position

The Programmatic Campaign Specialist builds, launches, and manages clients’ programmatic advertising campaigns in DV360, The Trade Desk, and Amazon DSP. The role turns approved media plans and insertion orders into correctly targeted, tracked, and active campaigns, owning setup quality from insertion order through first impression. It is a full-time, hybrid position on the Advertising Operations team, based in New Orleans, Baton Rouge, Lafayette, or Shreveport. The specialist works closely with account managers, campaign strategists, and the reporting team and reports to the Direct Sold Team Lead. The position involves trafficking creative across display, video, native, audio, and connected TV; applying targeting, tracking, budgets, flight dates, pacing, and bid strategies; and checking campaigns before launch and during delivery. The specialist handles a high volume of setups and change requests, maintains consistent campaign documentation, and communicates delivery or tracking issues to the account team. The workweek is Monday through Friday during business hours, with occasional early or late work around major launches and month-end. The role is hybrid, with office days determined by the manager and launch calendar; candidates must live within commuting distance of one of the four listed offices.

Requirements

At least 2 years of hands-on experience trafficking or managing programmatic campaigns in at least one of DV360, The Trade Desk, or Amazon DSP, with the ability to learn the other platforms quickly.
Exceptional attention to detail, including the ability to identify incorrect geography, missing pixels, and mismatched flight dates before launch.
Ability to set up several campaigns a day, manage change requests, and meet deadlines without sacrificing accuracy.
Working knowledge of ad serving, creative specifications, VAST and VPAID video, conversion tracking, and UTM tagging.
Comfort using spreadsheets and ticketing systems to track orders, assets, and status across multiple campaigns.
Clear written communication, including confirming setup details, documenting changes, and asking precise questions when orders are unclear.
Ability to take direction, follow a checklist, and self-check work.
Bachelor’s degree in marketing, advertising, communications, or a related field, or equivalent work experience.
Must live within commuting distance of an office in New Orleans, Baton Rouge, Lafayette, or Shreveport.

Nice To Haves

Experience with all three platforms: DV360, The Trade Desk, and Amazon DSP.
Google Marketing Platform or Trade Desk Edge certifications.
Familiarity with Google Ad Manager, Meta Ads Manager, Google Ads, or Campaign Manager 360.
Experience with private marketplace deals, connected TV, and retail media.
Background at a media company, agency, or trading desk serving local or regional advertisers.
Basic understanding of reporting and analytics tools such as Looker Studio, GA4, or SQL-based dashboards.

Responsibilities

Build campaigns, insertion orders, and line items in DV360, The Trade Desk, and Amazon DSP from approved media plans and insertion orders.
Configure sold targeting, including geography, audience segments, contextual and keyword lists, dayparting, device, inventory and deal IDs, frequency caps, and brand-safety settings.
Traffic display, video, native, audio, and connected TV creative; upload assets, apply click-through URLs and tracking, and confirm creatives pass platform review before launch.
Apply conversion tracking, Floodlight tags, pixels, and UTM conventions so campaigns report correctly in dashboards from launch.
Enter and verify budgets, flight dates, pacing, and bid strategies against insertion orders before activation.
Run a pre-launch QA checklist for every campaign and confirm it is live and delivering within the first 24 hours.
Make mid-flight changes, including budget shifts, creative swaps, added geographies, paused line items, and extensions, and document what changed and why.
Monitor campaign delivery and pacing, and alert the account team the same day to underdelivery, disapproved creative, or tracking gaps.
Maintain consistent campaign naming, folder structure, and setup documentation to support accurate reporting and billing.
Manage high volumes of setups and change requests against daily deadlines and keep an accurate log of queued, in-progress, and live work.
Stay current on platform updates, ad formats, and inventory sources, and recommend process improvements.