Sr. Specialist, Programmatic Operations
About The Position
TelevisaUnivision Management Company is seeking a Sr. Specialist, Programmatic Operations to define innovative solutions to complex programmatic business problems. The role analyzes partner performance and recommends ways to improve programmatic advertising revenue in collaboration with Product Management, Yield, and Sales teams. This is a telecommuting/remote position based in Miami, Florida. The role uses market and consumer research to identify potential markets, understand product demand, and inform advertising strategies. It translates marketing briefs into programmatic plans aligned with brand goals, target audience segments, and KPIs, and develops strategies to deliver ads to target audiences through automated workflows. The specialist monitors campaign pacing, budgets, and performance, making real-time optimizations; builds custom audience segments using data management platforms and CRM integrations; generates performance reports; and supports troubleshooting of monetization and campaign delivery issues. The position also develops programmatic solutions across audio, streaming video (CTV/OTT), display, video, and native, and creates external technical and support documentation.
Requirements
- A master's degree or equivalent in Marketing, Advertising, or a related field, plus 1 year of experience in the occupation or as a digital advertising operations specialist or manager; alternatively, a bachelor's degree or equivalent in one of these fields plus 5 years of such experience.
- Knowledge of programmatic advertising, digital advertising, analytics, and optimization tools.
- Experience creating complex data modeling, predictive targeting, and cross-platform strategy.
Responsibilities
- Define innovative solutions to complex programmatic business problems.
- Analyze partner performance and recommend improvements to programmatic advertising revenue.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies in collaboration with marketing professionals, statisticians, pollsters, and other professionals.
- Translate marketing briefs into programmatic strategies aligned with brand goals, target audience segments, and KPIs.
- Create programmatic advertising strategies that use automated workflows to deliver ads to target audiences.
- Monitor campaign pacing, budget allocation, and performance metrics, making real-time optimizations.
- Build custom audience segments using DMPs and CRM data integrations.
- Use analytics platforms to generate performance reports.
- Support troubleshooting of monetization and campaign delivery issues, including underpacing, reporting discrepancies, ad architecture, and technical issues.
- Develop programmatic solutions across audio, streaming video (CTV/OTT), display, video, and native.
- Create external technical and support documentation across platforms.
- Collaborate with Product Management, Yield, and Sales teams.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
