Sr. Specialist, Programmatic Operations

Univision•Miami, FL

5d•Remote

About The Position

TelevisaUnivision Management Company seeks a Sr. Specialist, Programmatic Operations to develop innovative solutions to complex programmatic business problems. The role analyzes partner performance and recommends ways to improve programmatic advertising revenue, collaborating with Product Management, Yield, and Sales teams. It gathers and analyzes consumer and market data, researches consumer opinions and marketing strategies, and translates marketing briefs into programmatic strategies aligned with brand goals, audience segments, and KPIs. The position develops and optimizes automated programmatic advertising campaigns; builds custom audience segments using data management platforms and CRM integrations; and uses analytics platforms to report performance. It also troubleshoots monetization and campaign delivery issues and develops programmatic solutions across audio, streaming video (CTV/OTT), display, video, and native advertising. The position creates external technical and support documentation across platforms. This is a telecommuting/remote position based in the job posting in Miami, Florida.

Requirements

A master’s degree or equivalent in Marketing, Advertising, or a related field, plus 1 year of experience in the occupation or as a digital advertising operations specialist or manager; alternatively, a bachelor’s degree or equivalent in Marketing, Advertising, or a related field, plus 5 years of such experience. The employer will accept any suitable combination of work experience, education, and training.
Knowledge of programmatic advertising, digital advertising, analytics, and optimization tools.
Experience creating complex data modeling, predictive targeting, and cross-platform strategy.

Responsibilities

Analyze partner performance and recommend improvements to programmatic advertising revenue in collaboration with Product Management, Yield, and Sales teams.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Research consumer opinions and marketing strategies in collaboration with marketing professionals, statisticians, pollsters, and other professionals.
Translate marketing briefs into programmatic strategies aligned with brand goals, target audience segments, and KPIs.
Create programmatic advertising strategies using automated workflows to deliver ads to target audiences.
Monitor campaign pacing, budget allocation, and performance metrics, and make real-time optimizations.
Build custom audience segments using DMPs and CRM data integrations.
Use analytics platforms to generate performance reports.
Troubleshoot monetization and campaign delivery issues, including underpacing, reporting discrepancies, ad architecture, and technical issues.
Create programmatic solutions across audio, streaming video (CTV/OTT), display, video, and native advertising.
Create external technical and support documentation across platforms.