Campaign Manager - Programmatic

Veritone

About The Position

The Campaign Manager designs, launches, and manages end-to-end programmatic recruitment advertising campaigns across job media networks. The role allocates and optimizes monthly ad spend to achieve performance targets, adjusting bidding strategies in response to application data and conversion metrics. It monitors hiring metrics such as CPC, CPA, application completion rates, and conversion to hire, and conducts A/B tests of job titles, job descriptions, landing pages, channels, and visual assets to improve engagement and conversion. The position analyzes campaign performance and large datasets, turning findings into actionable insights and recommendations for clients and internal teams. It also supports campaign quality assurance, helps resolve client-reported technical and non-technical issues by coordinating with internal teams, communicates with account managers about customer needs, and may occasionally participate in client pre-sale calls with sales teams.

Requirements

Advanced Excel proficiency, including VLOOKUP and Pivot Tables.
Good organizational skills and attention to detail.
Excellent written and verbal communication skills in English.

Nice To Haves

Bachelor's degree in Communications, Media Studies, or Business Administration is preferred.
Experience in online advertising.
Experience in online sales or pre-sales.
Experience writing SQL.
A proven track record of using data and performance results to guide media buying decisions and optimize funnel conversion rates.
Prior experience managing recruitment advertising campaigns.
Proficiency with programmatic recruitment platforms such as Appcast, Recruitics, PandoLogic, or Joveo.
A driven, proactive approach.

Responsibilities

Design, launch, and manage end-to-end programmatic recruitment advertising campaigns across job media networks.
Allocate and optimize monthly ad spend to meet performance targets, adjusting bidding strategies using application data and conversion metrics.
Monitor CPC, CPA, application completion rates, and conversion-to-hire metrics to evaluate and improve campaign performance.
Conduct A/B testing of job titles, job descriptions, landing pages, channels, and visual assets.
Optimize campaigns to meet client CPA, CPC, and ROI goals.
Monitor and quality-assure live campaigns for correct serving, click-through actions, and conversion events.
Analyze database tables and large datasets to provide actionable insights.
Identify optimization opportunities and potential issues based on client success metrics, and communicate recommendations to clients and internal teams.
Support resolution of client-reported technical and non-technical issues by liaising with internal teams.
Communicate with account managers and address customer needs.
Occasionally join sales teams on client pre-sale calls.