Manager, Programmatic

Adelphi Group•Birmingham, MI
•$90,000 - $95,000•Hybrid

About The Position

The Manager is accountable for performance and pacing for assigned brands and adapts departmental standards and processes to fit client needs. They serve as an escalation point and subject-matter expert on complex setup, optimization, and platform nuances, drawing on deep expertise across client KPIs and buying platforms such as DV360, Amazon, Walmart Connect, and The Trade Desk. The role requires team management or mentorship experience and confidence communicating with internal and external stakeholders. The Manager oversees day-to-day client work, vendor strategy, campaign optimization, reporting, and audience-based solutions. They supervise and coach team members, review work quality and progress, and solve ongoing or complex problems using knowledge of the industry and related processes and systems. Omnicom’s policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless their agency or manager directs additional in-office days.

Requirements

  • Proven track record of seeking out and curating new business relationships and/or solutions, and developing solutions using new or existing processes.
  • Experience building a team, providing mentorship, and managing up, down, and laterally, including navigating multiple personalities.
  • Intermediate knowledge of technology or measurement ad tech solutions, including platforms.
  • Intermediate knowledge and skills in data analysis.
  • Confident collaboration with others.
  • Experience with project or account management.
  • Advanced communication skills, with clear and succinct communication.
  • Deep expertise across a variety of client KPIs and buying platforms; examples include DV360, Amazon, Walmart Connect, and The Trade Desk.
  • Experience with team management or mentorship and comfort with internal- and external-facing communication.

Nice To Haves

  • Advanced ability to anticipate, recognize, and clearly define problems using techniques to analyze them systematically, weigh alternatives, and propose solutions.
  • Experience managing existing business relationships, partnerships, and alliances internally and externally.
  • Ability to assess and rank issues and tasks by importance to determine action.
  • Prior experience recognizing recurring meaningful components in actual situations.
  • Ability to apply a solid foundation to varying situations.
  • Advanced knowledge and ability to perceive deviations from normal patterns.

Responsibilities

  • Own execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge.
  • Lead vendor strategy, identify vendors for key needs, and approve vendor selections and scopes.
  • Oversee junior team members; define campaign-level optimization parameters, vet partner optimization suggestions, and discuss optimizations, pacing, and performance in internal status meetings.
  • Work with the team to develop reporting dashboards and ensure client reporting is clean, accurate, and actionable.
  • Identify and deliver new audience-based addressable solutions to drive business growth, and master growth initiatives across the company.
  • Supervise a team day to day, including reviewing work, coaching performance, coordinating activities, and checking quality and work progress; generally manage within one account or multiple small accounts.
  • Evaluate information and use experience to identify and solve ongoing or complex problems.
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